Marketing Manager Nordic Region

3 days ago

Stockholm, Stockholm, Sweden TN Sweden Full time

About the Role:

We are seeking a highly motivated and experienced Regional Marketing Manager to join our team in Stockholm. As a key member of our marketing organization, you will be responsible for developing and executing a comprehensive marketing strategy that drives business growth in the Nordic region.

As a Regional Marketing Manager, you will work closely with our sales, SDR, and channel teams to identify new business opportunities and develop targeted marketing campaigns that effectively reach and engage with our audience. You will also collaborate with our demand gen, product marketing, and sales enablement teams to achieve our marketing goals.

Your key responsibilities will include:

  • Developing a Nordic marketing plan that identifies and segments the target audience, ensuring effective campaign execution across digital and offline channels.
  • Building and maintaining efficy's brand image and reputation in the Nordics, aligning it with local culture and values while maintaining consistency across all marketing channels.
  • Collaborating with the SDR and sales teams to drive sales pipeline and revenue through regional marketing activities.
  • Planning and executing multiple marketing programs using a mix of digital marketing, inbound, and outbound strategies, including content marketing, events, and social media engagement.
  • Assessing and tracking marketing activities using our centralized KPI dashboard, continuously measuring and improving ROI.

About You:

To succeed in this role, you will need to have:

  • Bachelor's degree in Marketing or equivalent experience.
  • 6-10 years of experience in Regional Marketing, preferably in a BtoB and fast-moving IT international environment.
  • Advanced knowledge of digital marketing, with a strong understanding of growth marketing principles.
  • Excellent organizational skills, with the ability to manage multiple projects simultaneously and adapt to changing priorities.
  • Strong drive, ambition, and high-quality standards.
  • Data-driven mindset, with a focus on measurable results.
  • Ability to understand technical environments and solutions.
  • Strategic thinking, combined with hands-on execution.
  • Fluent in Swedish and English; other Nordic languages are a plus.
  • First-hand experience in the SaaS industry and familiarity with the Nordic CRM market.

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