Spécialiste en Marketing Digital

3 weeks ago


Malmo, Skåne, Sweden comexposium Full time

Comexposium, un leader mondial d'organisation d'événements professionnels et grand public, recherche un spécialiste en marketing digital pour rejoindre son équipe de marketing digital Acquisition & UX. Vous serez chargé de l'orientation digitale du projet Solutions CSE les Rendez-vous, un format de business meeting ayant lieu à Marseille une fois par an.

Vos missions seront les suivantes :

  • Création et adaptation des chartes graphiques pour le lancement d'un nouveau site
  • Mise en place de la plateforme Event Catalyst
  • Création de guides à destination des utilisateurs et clients
  • Accompagnement des clients dans l'exécution de leurs rendez-vous avant et sur le salon
  • Audit des sites Internet existants et suivi des statistiques
  • Intégration et mise à jour des contenus, suivi des corrections
  • Aide à la mise en place d'outils digitaux : plans interactifs, calendrier des événements, liste des exposants
  • SEO : Univers sémantiques, netlinking et maillage intra-site, respect des bonnes pratiques SEO
  • Aide à la mise en place et à l'amélioration de nos systèmes de conversion (billetterie / inscription / invitation)
  • Suivi des KPI de conversion via des tableaux de bords personnalisés Google Analytics
  • Audit et création des tracking d'événement, création des liens de tracking

Vous disposerez d'une formation sur nos outils et d'accès à des vidéos de formations.

Vous aurez également un parcours d'onboarding à l'univers de l'événementiel et à la société.



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