Spécialiste en Marketing Digital
3 weeks ago
Comexposium, un leader mondial d'organisation d'événements professionnels et grand public, recherche un spécialiste en marketing digital pour rejoindre son équipe de marketing digital Acquisition & UX. Vous serez chargé de l'orientation digitale du projet Solutions CSE les Rendez-vous, un format de business meeting ayant lieu à Marseille une fois par an.
Vos missions seront les suivantes :
- Création et adaptation des chartes graphiques pour le lancement d'un nouveau site
- Mise en place de la plateforme Event Catalyst
- Création de guides à destination des utilisateurs et clients
- Accompagnement des clients dans l'exécution de leurs rendez-vous avant et sur le salon
- Audit des sites Internet existants et suivi des statistiques
- Intégration et mise à jour des contenus, suivi des corrections
- Aide à la mise en place d'outils digitaux : plans interactifs, calendrier des événements, liste des exposants
- SEO : Univers sémantiques, netlinking et maillage intra-site, respect des bonnes pratiques SEO
- Aide à la mise en place et à l'amélioration de nos systèmes de conversion (billetterie / inscription / invitation)
- Suivi des KPI de conversion via des tableaux de bords personnalisés Google Analytics
- Audit et création des tracking d'événement, création des liens de tracking
Vous disposerez d'une formation sur nos outils et d'accès à des vidéos de formations.
Vous aurez également un parcours d'onboarding à l'univers de l'événementiel et à la société.
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