Spécialiste en Marketing Digital H/F
1 week ago
Comexposium est un leader mondial dans l'organisation d'événements professionnels et grand public, avec plus de 132 événements B2B et B2C organisés dans le monde entier.
Nous recherchons un(e) spécialiste en marketing digital H/F pour rejoindre notre équipe de marketing à Comexposium. Le candidat idéal possède une expérience de 2 ans au moins dans le domaine de la communication ou du marketing.
Voici les principales missions que vous accomplirez :
- Création et adaptation des chartes graphiques pour le lancement d'un nouveau site
- Mise en place de la plateforme Event Catalyst
- Création de guides à destination des utilisateurs et clients
- Accompagnement des clients dans l'exécution de leurs rendez-vous avant et sur le salon
- Audit des sites Internet existants et suivi des statistiques
- Intégration et mise à jour des contenus, suivi des corrections
- Aide à la mise en place d'outils digitaux : plans interactifs, calendrier des événements, liste des exposants
- SEO : univers sémantiques, netlinking et maillage intra-site, respect des bonnes pratiques SEO
- Aide à la mise en place et à l'amélioration de nos systèmes de conversion (billetterie / inscription / invitation)
- Suivi des KPI de conversion via des tableaux de bords personnalisés Google Analytics
- Audit et création des tracking d'événement, création des liens de tracking
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