Regional Brand Manager
3 hours ago
We are a leading player in the automotive industry, committed to innovation and sustainability. Our mission is to deliver high-quality products and exceptional customer experiences.
Job Description:This exciting opportunity for a Regional Brand Manager involves developing and executing regional marketing strategies and annual plans that align with business objectives and global guidelines.
Key Responsibilities:- Market Strategy and Planning: Develop and execute regional marketing strategies and annual plans that align with business objectives and global guidelines.
- Brand Promotion and Awareness: Collaborate with our European PR and Event team to execute national events, advertising, and digital campaigns that enhance brand awareness.
- Public Relations: Maintain relationships with press, media, agencies, and social influencers to ensure visibility and reputation of our brand and products.
- Dealer Marketing Management: Supervise dealer marketing plans and executions, providing dealers with marketing support and guidance.
- Market Research and Analysis: Conduct in-depth market research on the region and monitor competitor activities, analyzing post-event results to inform future marketing plans.
- Budget Management: Manage marketing resources efficiently, ensuring optimal ROI.
- Brand Ambassador: Represent our brand within the industry and key media.
- Localization and Compliance: Ensure dealer websites, signage, and marketing materials are localized and compliant with our corporate identity policy.
- University degree in Marketing, Sales, or commercial disciplines.
- Solid experience in the automotive industry or branded retail products.
- 8+ years of experience in marketing management roles in the automotive business.
- Customer-oriented mindset.
- Excellent communications and interpersonal skills.
- Able to prioritize tasks and work proactively with efficient time management skills.
- Resilient and open-minded.
- Results-oriented, with ability to work to deadlines and achieve results.
- Effective communicator in English, with proficiency in other European languages and/or Mandarin Chinese an advantage.
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