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Global Brand Manager
5 hours ago
The Marketing Manager will be responsible for driving business growth by developing and executing marketing initiatives across a diverse brand portfolio. This includes creating comprehensive marketing strategies in alignment with global brand objectives and regional market needs.
Key Accountabilities:- Develop and implement marketing strategies that meet global brand objectives and regional market needs.
- Manage brand image by overseeing 360° launches and activation calendars, ensuring growth across all channels.
- Identify gaps in marketing plans and propose effective ATL and BTL initiatives to activate brands.
- Present strategic marketing plans for retailers, highlighting opportunities for category expansion within the portfolio.
- Monitor market trends, competitive landscape, and sales performance to refine strategies and identify growth opportunities.
- Collaborate with the Media Agency to develop and execute media strategies that adapt global strategies to local markets.
- Work with media agencies to ensure the successful implementation of campaigns within budget.
- Oversee the development and execution of PR strategies in partnership with the PR Agency to drive impactful activations and campaigns.
- Provide strategic guidance on pricing to ensure competitiveness and profitability.
- Analyze brand performance metrics, identifying trends and opportunities for growth.
- Work closely with sales and retail teams to maximize brand performance across sell-in and sell-out.
- Lead and mentor team members to foster a culture of collaboration and high performance.
- Devise clear roadmaps for team members' professional development, ensuring they are equipped to succeed in their roles.
- Act as a key influencer within the organization, inspiring teams to achieve shared goals.
Requirements:
• At least 5 years of experience in brand management, category management, or a similar marketing role.
• Proven success in managing marketing campaigns within the luxury, FMCG, or cosmetics sectors.
• Experience in retail marketing and digital marketing is essential.
• Team management experience, including responsibility for the development of direct reports.
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