Marketing Manager

2 weeks ago


Stockholms kommun, Sweden Betsson Group Full time

Outstanding opportunity to join Betsson Group- Stockholm office as our new Marketing Manager. Exciting? Then READ On.

The WoW

As the Marketing Manager, you will be creating and coordinating marketing actions with our 360-marketing team and external partners. You will be the point of contact for our partners and maintain the day-to-day dialogue to make sure we get the best visibility, promotions and placements.

A TASTER OF WHAT YOU WILL BE INVOLVED WITH:
  • Budget owner and financially responsible for the Swedish marketing budget.
  • Lead and drive annual/quarterly 360-media strategy planning, execution, and follow-up internally and with agencies.
  • Overall responsible for our agency collaborations.
  • Build marketing plans in collaboration with the marketing team and ensure strong local adaptations of a multi-brand portfolio strategy.
  • Structure best practice thinking and ensure knowledge integration into local market planning.
  • Ensure high quality and 360-approach in execution of marketing plans by brand.
  • Own marketing operations communication with different stakeholders including but not limited to design, AdOps and central marketing teams.
  • Provide post campaign reporting to internal stakeholders and management.
  • Analyse the effectiveness of marketing campaigns and optimize accordingly and work closely with internal key stakeholders to support projects and ensure the delivery of cross-departmental projects.
  • Support with projects related to sponsorship, activations as per the local needs.
WHAT WE ARE LOOKING FOR:
  • Bachelor or master’s in marketing, Economics or a quantitative discipline, or other similar training.
  • A higher degree in marketing is a plus.
  • Minimum of five years’ experience from B2C marketing.
  • Strong understanding and experience of iGaming, online marketing or e-commerce.
  • Strong media knowledge across all media channels (ATL+BTL).
  • Experience in buying media either directly or via media agency.
  • Proven track record of executing creative and highly efficient marketing campaigns.
  • Strong command of Swedish & English language both written and spoken.
  • Highly structured, hands-on, multi-tasking marketer with a clear ability to focus on results and return of investment.
What’s in it for you?

We can offer you an environment full of ambition and passion. One day is never like the other as the only constant is change, to the better, to the greater. We strive to be the best in whatever field we choose to play on, and we make sure to have fun along the way

  • A friendly, open and humble working environment, where you will have the chance to work alongside with colleagues from all over the world
  • A chance to evolve your skills together with your colleagues with various programs and initiatives
  • Personal development through courses, in-house training and external certification
  • Freedom with responsibility
Challenge Accepted?

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