Field Marketing Manager

1 month ago

Stockholms kommun, Sweden dynaTrace software GmbH Full time

Fixed Term Contract; May to August 2024

As a RegionalMarketing Manager, you‘ll run demand gen programs and activities to drive pipeline and revenue growth. Reporting directly to the Sr. Director of Field Marketing, you’ll work closely with the local Sales team and your peers across the EMEA and corporate Marketing team.

Within the FTC timeframe you will spearhead our event execution for the region, this will include participation in local conferences, hosted industry events, workshops and executive engagements. The role will work closely with sales and marketing leadership to determine critical events, handle campaign and attendance management from start to finish, as well as measure and prove return on investment (ROI). Additionally, this role is responsible for driving and leveraging customer advocacy across the marketing mix.

  • Collaborate with the regional GTM leaders to develop and agree the event and tactics for the region, ensuring alignment and prioritization of activities to support revenue and growth targets.
  • Partner with the EMEA Marketing, Sales, SE and Customer Success teams to deliver local language webinars and events - often in conjunction with customer speakers - working across annual flagship events to smaller local workshops. This includes working on the content of said events and webinars
  • Strategize, build, and execute integrated campaigns to drive engagement pre- and post-event
  • Work with the broader marketing organisation to deliver events strategies across a suite of channels and tactics (ex. Web, Email/Marketing Automation, Paid Digital, Social, Events, ABM, Through-Sales, etc.)
  • Develop close relationships and collaborate with account executives across the sales and sales development organisation that help drive business impact and net-new pipeline
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