Marketing and Communication Director

1 week ago

Stockholms kommun, Sweden Traka (Assa Abloy) Full time

Are you passionate about improving the lives of seniors and their caregivers? Senior Care, a business area within the ASSA ABLOY Global Solutions division, is a leader in developing and selling state-of-the-art security solutions tailored for the assisted living segment. Our innovative products, including electronic access control, nurse call/personal alarm systems, and real-time location detection, play a crucial role in ensuring safety and peace of mind in care homes, retirement communities, and sheltered housing worldwide. 

We're seeking a dynamic individual to drive our Marketing and Communication Strategy for Senior Care. 

About Us : 

Are you looking for a role where you make a true and tangible difference in people's lives? ASSA ABLOY Senior Care delivers Smart Security and Safety solutions designed specifically to meet the needs of seniors and those caring for them. Our solutions are available wherever the senior calls home. Whether it is their family home, a senior care home, or a senior living community 

Your Impact: 

The Marketing and Communication Director is responsible for developing and implementing the marketing and communication strategy for the business area Senior Care. The Director oversees the planning, execution and evaluation of various marketing and communication campaigns and initiatives that promote the organization's brand, products and services. The Director also leads a team of marketing and communication professionals in the business units (dotted line) and coordinates common global activities. Preferred locations for this position is Sweden and the Netherlands. 

Key Responsibilities: 

Develop the Marketing and Communication strategy in co-operation with the BA management team. 

Set the central budget for Marketing and Communication and consolidate the complete BA budget in co-operation with the respective business units. 

Establish and implement short- and long-term strategic plans that supports the business area’s goals as well as the goals for the ASSA ABLOY Group and ASSA ABLOY Global Solutions within the Marketing and Communications area. 

Lead and support the marketing and communication professionals within the respective business units from a functional perspective (dotted line reporting) and ensure alignment of the BA strategy within the different units. 

Develop and follow up on KPIs which supports the BA and division strategy. 

Stay updated on the latest market trends, customer needs, and competitor activities. 

Ensure compliance with the organization's policies, values, and standards. 

Ensure quality and consistency of marketing and communication across the business area. 


Brand Management 

Enhance the organization's brand awareness, reputation, and visibility in the market. 

Ownership of common BA platform(s) for communication and brand management, such as homepages. 


Marketing and Product Marketing

Plan, execute and evaluate various marketing and communication campaigns and initiatives across different channels and platforms. 

Monitor and analyze the performance and impact of the marketing and communication activities and provide reports and recommendations. 

Ownership and harmonizing of common BA framework and platform(s) for product documentation used in sales activities and by customers. 


Communication 

Responsibility for external communication activities related to the business area, such as acquisitions, global product launches etc. 

What You Bring: 

  • At least 5 years of experience in marketing and communication, preferably including leadership experience
  • Experienced in project management and change management 
  • Experienced in working with technical product documentation 
  • Experience from working in a global environment, in a matrix organization, in a scale-up business and/or with international expansion 
  • Proven track record of developing and implementing successful marketing and communication strategies and campaigns 
  • Proficiency in the English language, both in speech and writing. Meritorious with knowledge in Swedish, Danish and/or Dutch 

Influencing and communication skills across all organizational levels. 

Excellent business acumen, and a good understanding of the P&L and how Marketing and Communication can improve the overall business results 

Ability to prioritize appropriately using both strategic thinking and analytical skills

Join Us: 

Be part of a team committed to innovation, growth, and making a difference in senior care. If you're ready to lead, inspire, and drive operational success, apply before April 30th 2024. For more information, please contact Michael Wettergren. Michael.Wettergren@assaabloy.com 

We are the ASSA ABLOY Group
Our people have made us the global leader in access solutions. In return, we open doors for them wherever they go. With nearly 61,000 colleagues in more than 70 different countries, we help billions of people experience a more open world. Our innovations make all sorts of spaces – physical and virtual – safer, more secure, and easier to access.

As an employer, we value results – not titles, or backgrounds. We empower our people to build their career around their aspirations and our ambitions – supporting them with regular feedback, training, and development opportunities. Our colleagues think broadly about where they can make the most impact, and we encourage them to grow their role locally, regionally, or even internationally.

As we welcome new people on board, it’s important to us to have diverse, inclusive teams, and we value different perspectives and experiences.

More from the career section What it's like to work at ASSA ABLOY

When you join our team, you will have plenty of chances to build a career you can be proud of. While you do, you will help us keep creating a safe, secure and more open world.

Hear their stories from every corner of ASSA ABLOY, and learn how you could build your career with us.

Our world of opportunities awaits: including extensive training, international roles and clear expectations for great leadership.

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