Communications Manager

2 weeks ago


Stockholms kommun, Sweden Scandic Hotels Group Full time

Scandic Hotels is looking for a Communications Manager

Are you a creative and passionate storyteller, a strong content creator and a caring relationship builder? This will be the perfect role for you As a Communications Manager at Scandic, you'll work to build trust and relevance for Scandic as a company and strengthen and protect our business and brand by driving bold and proactive communication. You'll report to the Communication Director at Scandic Hotels Group and be part of a team responsible for developing Scandic's internal and external communication in Sweden and on a Group level. You will focus on supporting the hotels with daily proactive and reactive communication and cooperating closely with the marketing department and other stakeholders to influence the perception of Scandic's brand and products.

Specifically, this means:

  • You actively contribute to the development of the communication strategy and execution of annual PR plans aligned with Scandic's overall strategy.

  • Driving and creating content to convey messages and stories in line with our strategy and brand position through genuine, warm and inspiring articles, images, films, press releases, events etc. You constantly seek to develop and drive proactive PR opportunities across the organization.

  • Participating in internal projects to plan and execute communication towards our prioritized target groups.
  • Constantly work on both a strategic and tactical level, such as being a strategic advisor to the organization while you support and train key spokespersons in daily communication challenges.
  • Lead crisis communication workstream for the Swedish organization, which includes press duty and operationally handling contacts with General Managers and executive leadership.
  • Building strong relationships/networks externally with media and journalists.
  • Building relationships to work smart and achieve goals is a close collaboration with colleagues in the communication department and the network of contacts around the company.
  • Follow up, monitoring, analyzing and acting on media coverage of Scandic and the hospitality industry.
  • Publishing press releases, articles and other material targeting our different target groups.
  • Responsibility of the Swedish organization's press phone to support Scandic's crisis management and identify proactive communication initiatives.
  • Optimizing existing ways of working and exploring new working methodologies within communication and PR.

Experiences you'll share with us:

You are a commercially driven, creative, proactive, and goal-oriented communication enthusiast passionate about content creation and storytelling. A doer in tune with the news and quick in mind, seeing opportunities in everything you do. You love building brands and mastering the full communications toolbox, including external- and internal communications. You are humble, have a collaborative mindset and are used to putting the team first. You have excellent written and oral communication skills, a hands-on approach and are used to creating content in different media formats. You are structured and quickly grasp the business perspective on communications. An international environment is nothing new, and you are used to managing various internal and external stakeholders.

A bit about you:

  • You have great experience and knowledge of creating communication activities that inform, engage, and inspire different target groups in both internal and external channels.
  • You are creative, innovative, genuinely interested in communication and have a sharp pen to formulate messages linked to our strategy and brand position.
  • You feel accountable, can independently seek out new challenges and drive new initiatives, and effectively balance and prioritize different tasks.
  • Very good experience in strategic and tactical planning and can engage others by turning strategy into action.
  • You have solid communication and strong social skills, including the ability to build trust, inspire and motivate groups, and communicate with people from all levels of the company, as well as external stakeholders.
  • You get energy from building relationships and can collaborate smoothly between teams, individuals and different functions, both internally and externally.
  • Experience in working with press, media relations, social media and crisis communication.
  • Excellent written and oral communication skills in Swedish and English.
  • More than six years of relevant working experience in PR and communication roles at agencies, large companies/brands, and media houses.
  • A university degree or the equivalent in marketing and communications or journalism.
  • Experience working with different publishing and editing tools

Information about the position

This full-time employment is based at Scandic Hotels Group Head Office in Stockholm. We only accept applications through our website. All applications will be processed continuously, so please apply as soon as possible.

If you have ambitions to develop, we will allow you to grow in your role. The development opportunities within our organization are endless. We are looking forward to welcoming you to Scandic.

#J-18808-Ljbffr
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