CRM & Marketing Automation Specialist

5 days ago

Malmo, Skåne, Sweden E-commerce Recruit Nordic AB Full time

Om tjänsten

I rollen som CRM & Marketing Automation Specialist kommer du arbeta fokuserat med kundresan, bygga automationer, säkerställa segmentering, analysera data och bearbeta befintliga kunder. Rollen är en del av e-handelsteamet och fokuserar på att utveckla och optimera kundkommunikation genom Voyado. Du arbetar datadrivet, analytiskt och kreativt genom bl.a. lojalitetsprogram, utformning av nyhetsbrev och träffsäkra kampanjer.

Arbetsuppgifter och ansvarsområden:

  • Ansvara för CRM-systemet och hantering av kunddatabas
  • Analysera kund- och kundresor för att hitta och implementera förbättringsåtgärder
  • Bygga och förbättra automatiska flöden för bl.a. inspiration, abandon cart och win-backs
  • Uppföljning och rapportering av bl.a. CLV, churn-rate, återvinningsgrad, CR och retention rate
  • Ansvara för och utveckla lojalitetsprogram
  • Bygga, implementera och förbättra flöden
  • Konverteringsfokuserad försäljning via nyhetsutskick

Din bakgrund

För att lyckas i rollen tror vi att du har några års erfarenhet av digital marknadsföring och gärna fokuserat på CRM och Marketing Automation inom e-handel. Du har en förståelse för hur nyhetsbrev, automatiska flöden, segmentering och kreativa kampanjer kan användas för att driva kundlojalitet och försäljning. Det viktigaste för oss är din nyfikenhet och ditt driv – vi söker någon som är analytisk, initiativrik och motiveras av att testa, lära och optimera. Du gillar att arbeta datadrivet, hantera flera projekt samtidigt och ser A/B-testning som ett naturligt verktyg för att förbättra kundupplevelsen.

  • 2-3 års erfarenhet inom digital marknadsföring med fokus på CRM / Marketing Automation
  • Erfarenhet av datadriven analys
  • Erfarenhet av att bygga personliga kundresor, automatiska flöden och utveckla lojalitetsprogram
  • Erfarenhet av relevanta CRM-system där Voyado är starkt meriterande men inget krav
  • God kunskap i Google Analytics och/eller liknande analysverktyg
  • God känsla och förståelse för visuell kommunikation
  • Kreativ problemlösare med en prestigelös framtoning
  • Flytande svenska och engelska i tal och skrift

Du är driven, självgående och nyfiken som person och vill utvecklas vidare i din kompetens. Att du är resultatorienterad, ödmjuk och trygg i dig själv och samtidigt analytisk, strukturerad och proaktiv ser vi som en självklarhet. Du blir del av en spännande expansionsresa där du får stor möjlighet att påverka både din egen roll och utveckling.

Om Stenströms Skjortfabrik

Genom att satsa på kvalitet har Helsingborgsföretaget AB Stenströms Skjortfabrik haft hundratjugofem framgångsrika år i modebranschen. Stenströms Skjortfabrik grundades 1899 och har en stor specialitet – skjortor med kvalitet in i minsta detalj. Förutom den välkända Stenströmsskjortan tillverkar vi även damblusar, stickade plagg och accessoarer.

Idag kombinerar vi vår rika tradition med innovation och digitalisering. Under de senaste åren har vi haft en kraftig tillväxt och en omsättning på cirka 430 miljoner. Vi har inte bara lyckats etablera oss internationellt genom våra flaggskeppsbutiker och fristående butiker på över 20 marknader, utan vi har även gjort en stark satsning på vår egen e-handel. Denna kanal har visat en stark tillväxt och fungerar som en central del i att nå både återförsäljare och konsumenter med en modern, kundanpassad upplevelse.

I takt med att digitaliseringen förändrar konsumentbeteendet är vår e-handel inte bara en försäljningskanal – den är en drivande kraft i vår fortsatta expansion. Genom att kombinera vårt traditionella hantverk med de senaste tekniska lösningarna erbjuder vi en sömlös och personlig shoppingupplevelse online, vilket har visat sig vara en framgångsfaktor.

Placering & Ansökningsprocess

Detta är en heltidstjänst med placering på kontoret i norra Helsingborg. Tjänsten startar enligt överenskommelse, gärna så snart som möjligt. Rekryteringsprocessen hanteras av E-commerce Recruit, och om du har några frågor om rollen är du välkommen att kontakta Zophia Karlsson på zophia@ecommercerecruit.se.

Vi utvärderar ansökningar löpande, så vi rekommenderar att du skickar in din ansökan tidigt för att bli en del av vår urvalsprocess. Vi ser fram emot att få veta mer om vad du kan bidra med

#J-18808-Ljbffr

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