Product Marketing Manager

4 days ago

Malmo, Skåne, Sweden One Group AB Full time
As a Product Marketing Manager (PMM), you will be the strategic link between product management and the broader marketing team, ensuring the successful launch and ongoing promotion for your designated portfolio area.

Our priority customers include small and medium businesses, reseller partners and professional customers for high-end hosting. We help them succeed online with a product offering encompassing website hosting and domains, website building and web performance SaaS applications, and our WordPress ecosystem SaaS products. Well-known product brands include WPRocket, Rankmath, Imagify and Termly. You will lead go-to-market (GTM) strategy, positioning, messaging, and competitive analysis to drive product adoption and revenue growth. This role requires a deep understanding of our target customers, industry trends, and the ability to translate technical product features into compelling marketing narratives.

Key Responsibilities

- Product Positioning & Messaging Develop clear, differentiated messaging for the portfolio, ensuring consistency across all channels and touchpoints. Collaborate with product management to convert technical features into customer benefits for priority segments.
- Go-To-Market (GTM) Strategy & Product Launches Define and execute GTM strategies for product launches, working cross-functionally with teams. Enable internal teams with sales tools, product narratives, and training materials.
- Market & Competitive Analysis Conduct customer research, market analysis, and competitive intelligence. Create competitive frameworks, battle cards, and insights to inform roadmap decisions.
- Sales Enablement & Customer Education Create sales collateral and training materials, and support product knowledge for sales and customer success teams. Maintain internal knowledge bases and FAQs.
- Content & Campaign Collaboration Collaborate with content teams to develop thought leadership and product-driven content. Support campaigns with product messaging and ensure high-quality creative assets.
- Performance Tracking & Optimization Measure launch performance, adoption, and customer feedback. Use marketing data and A/B tests to refine messaging and improve conversions.
- Main Interfaces (Key Stakeholders) Work closely with product management on product vision and roadmap. Collaborate with marketing, sales, customer success, and support to drive conversions, retention, and feedback.
- Performance Metrics (KPIs) Track product adoption, marketing-sourced revenue, sales enablement effectiveness, customer engagement, and competitive performance.

Qualifications

- 5+ years of product marketing experience in a SaaS, or fast moving SME/consumer technology sector.
- Strong understanding of website building, hosting, and digital marketing ecosystems or demonstrated ability to quickly learn new fields.
- Experience launching and positioning B2B and/or B2C SaaS products.
- Excellent written and verbal communication skills, with the ability to translate technical concepts into customer-friendly messaging.
- Data-driven mindset with experience in analyzing marketing performance metrics and customer insights.
- Experience working with cross-functional teams, including product management, sales, and marketing.
- Familiarity with marketing tools for analytics (Google Analytics, Semrush, Mixpanel, Tableau, Power BI etc.) as well as automation (Hubspot) and CRM.

Nice-to-Have Skills

- Experience with SEO, paid acquisition, and digital marketing strategies.
- Background in content marketing, growth marketing, or brand marketing.
- Knowledge of web development, UX/UI principles, or CMS platforms.

The position could be located either in Amsterdam, Vantaa, Dortmund or Malmoe

About us

group.one is a leading European provider of online presence, cloud hosting, and digital marketing services. Over 2 million customers trust us with their online success. Our global team consists of 1 500+ employees operating from nearly 20 locations across 15 countries, with our headquarters in Sweden. Thanks to the support of our partners Cinven and Ontario Teachers' Pension Plan, we are steadily expanding the group's service portfolio and geographical footprint.

When you join group.one, you become a part of a global network that values collaboration, growth, and excellence. Join us in creating online success stories

We don't care whether you are female, male or diverse, where you come from, how old you are, what colour your skin is or what you believe in. For us, the focus is on mutual respect, personal appreciation as well as fun and motivation at work. Develop yourself - your personality - because we focus on you as a person and team member.

We want to continue to grow with you. That's why we look forward to getting to know you.

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