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Customer Experience Strategist

1 week ago

Malmo, Skåne, Sweden Boozt Group Full time
About the Role
We are seeking a Senior CRM Specialist to join our team at Boozt Group. As a key member of our marketing department, you will be responsible for developing and executing CRM strategies that drive customer engagement and business growth.

Key Responsibilities:
  • Develop and execute CRM strategies that drive customer engagement and business growth.
  • Manage CRM operations, ensuring seamless execution of campaigns.
  • Design and implement automated customer journeys that enhance retention and loyalty.
  • Analyze performance metrics and provide actionable insights to optimize CRM initiatives.
  • Refine customer segmentation for more effective targeting and personalization.
  • Collaborate cross-functionally to drive CRM innovation and efficiency.
  • Be a go-to CRM expert, guiding best practices in marketing automation.

About You
To succeed in this role, you are a strategic thinker with a passion for CRM, marketing automation, and data-driven marketing. A natural leader and problem-solver who communicates effectively and thrives in dynamic environments. You have a strong track record of delivering results-driven campaigns.

Required Skills and Qualifications:
  • Bachelor's degree or equivalent in Marketing, Computer Science, Business Administration, or a related field.
  • 5+ years of experience in CRM, marketing automation, or digital marketing.
  • Expertise in customer engagement platforms (e.g., SFMC, Braze, Adobe, Bloomreach, Voyado).
  • Strong data segmentation and multi-channel campaign knowledge.
  • Proven ability to design and implement cross-channel customer journeys.
  • Experience in analyzing campaign performance and deriving insights.
  • Familiarity with Agile or project management methodologies.
  • Experience in retail media and Google Analytics is a plus.