E-commerce CRM Specialist

4 days ago


Malmo, Skåne, Sweden Boozt Fashion AB Full time

About Us

At Boozt Fashion AB, we're passionate about delivering a world-class e-commerce experience to our customers. As a Marketing Automation Coordinator, you'll play a key role in shaping this experience by crafting personalized communications and executing daily CRM campaigns.

This is an exciting opportunity for a motivated and ambitious individual at the start of their CRM career, eager to learn and apply best-in-class marketing automation strategies. You'll collaborate with experienced CRM specialists and marketing automation developers to identify opportunities within the customer lifecycle and drive impactful campaigns.

The Opportunity

  1. Execute Daily CRM Campaigns: Build, select target group, and deploy daily campaigns across email, app, and SMS channels.
  2. Monitor & Optimize: Track campaign and journey performance, providing insights to enhance engagement.
  3. Automate Customer Journeys: Develop and refine automated email programs in collaboration with CRM colleagues.
  4. Enhance Personalization: Assist in testing personalization hypotheses to improve relevance and effectiveness.
  5. Support & Troubleshoot: Help resolve technical issues to ensure seamless campaign execution.
  6. Drive CRM Projects: Assist in strategic CRM development initiatives aimed at accelerating growth through personalized customer communications.

Your Profile

  • Bachelor's degree (or equivalent) in Communication, Marketing, or a related technical field
  • Excellent written and verbal communication skills
  • Strong analytical and problem-solving skills with attention to detail
  • Familiarity with customer engagement platforms (e.g., SFMC, Braze, Adobe, Bloomreach, Voyado, etc.) is a plus, but a strong willingness to learn and adapt is just as valuable.
  • Basic knowledge of HTML, SQL, and AmpScript (SFMC) is a plus
  • Fluent in English


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