CRM Operations Lead

3 days ago


Malmo, Skåne, Sweden Boozt Group Full time
About Us
We are one of the leading e-commerce players in the Nordics. Our goal is to deliver exceptional customer experiences across all touchpoints. We're passionate about using technology to make a difference in people's lives.

The Team
You will be part of a diverse and international team of over 1100 colleagues from more than 60 nationalities. Our teams are located in several offices across Europe, and we're constantly looking for talented individuals to join us on our journey.

About the Job
We are seeking a Senior CRM Specialist to lead our CRM operations and develop strategies that drive customer engagement and business growth. As a key member of our marketing department, you will be responsible for managing CRM operations, designing and implementing automated customer journeys, and analyzing performance metrics to optimize CRM initiatives.

Key Responsibilities:
  • Develop and execute CRM strategies that drive customer engagement and business growth.
  • Manage CRM operations, ensuring seamless execution of campaigns.
  • Design and implement automated customer journeys that enhance retention and loyalty.
  • Analyze performance metrics and provide actionable insights to optimize CRM initiatives.
  • Refine customer segmentation for more effective targeting and personalization.
  • Collaborate cross-functionally to drive CRM innovation and efficiency.
  • Be a go-to CRM expert, guiding best practices in marketing automation.


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