Director of Growth Marketing

Mentimeter is an engagement tool with a clear goal in mind: to turn presentations into conversations. Through real-time interactivity and clear visualizations, we get people to participate, engage, and become more productive. Transforming all those passive meetings, airless classrooms, and drawn-out trainings into valuable and memorable moments.

We truly believe that you achieve the best results by doing things together. And that successful leaders need to adopt a curious and collaborative mindset in order to get there. So with you at Mentimeter, you'll be a big part of the ambition to help over 1 billion people listen, learn, and work better together.

Is driving growth and performance through digital marketing your thing?

Do you thrive on optimizing paid channels, SEO, and website strategy to accelerate impact? Are you a data-driven marketer who loves blending strategy with execution? Do you stay ahead of the curve, leveraging AI and modern tools to scale faster and work smarter? If this sounds like you—keep reading

At Mentimeter, we are on a mission to transform meetings and lectures by turning passive audiences into active contributors. With over 30 million users worldwide and a rapidly growing presence, we are shaping the future of engagement—one Menti at a time. Since our launch in 2012, we've expanded to Stockholm, Toronto, and Sydney and continue to scale at an exciting pace.

We are now looking for a Director of Growth & Digital Experience—a bold leader to take our digital strategy and execution to the next level. This role will focus on driving digital acquisition, website performance, and top-of-funnel growth, ensuring that Mentimeter continues to be a category leader in self-serve revenue and enterprise expansion.

What We Bring to You

A culture-transforming product, loved by users and customers.
A profitable, high-growth international scaleup, known for its great company culture.
The opportunity to work with intelligent, ambitious, and inclusive people solving exciting challenges together.
A role with extraordinary impact, where strategy meets execution and directly influences company growth.

The Role in a Nutshell

As Director of Growth Marketing, you will own and drive Mentimeter's digital growth strategy, overseeing three core functions:

• Paid Marketing – Driving traffic through paid channels, including performance marketing, retargeting, and digital ads.
• Organic Growth – Focused exclusively on SEO and search-driven traffic, adapting to the evolving SERP landscape and AI-driven search results.
• Website – Optimizing the website as a conversion engine, ensuring seamless experiences and driving both self-serve and enterprise impact.

You will be responsible for scaling digital efforts profitably and efficiently, balancing creativity with analytics to optimize spend, drive high-intent leads, and maximize self-serve revenue. The Paid and Organic teams own top-of-funnel growth, ensuring strong acquisition across all digital channels. Once traffic reaches the website, responsibility shifts to the Website team, which manages content, UX, CRO, and technical infrastructure to ensure a high-converting user experience.

Additionally, as part of the scope, you will be responsible for Mentimeter's multi-language website strategy, recognizing the website as a powerhouse—not just for self-serve registrations but also as a critical asset for enterprise marketing and MQL generation.

Reporting to the CMO, you will build a high-performing team and act as the go-to digital expert, collaborating closely with the Marketing department, Sales, and Product to accelerate growth.

Your Mission: Drive digital growth at scale

• Lead to succeed – Lead, grow, and build a high-performing growth marketing team, serving as a key growth engine and as an in-house agency to support Mentimeter's growth.
• Optimize paid media, SEO, and CRO – Ensure best-in-class execution across all digital channels to drive measurable growth.
• Getting everyone on board – By utilizing great stakeholder management and communication skills, you'll ensure alignment across teams, securing buy-in and a shared vision. You'll collaborate and work closely with leaders across Mentimeter to ensure digital growth strategies integrate seamlessly with Product, Sales, and Enterprise Marketing objectives.
• Accelerate self-serve revenue – Collaborate with Product to optimize the funnel and maximize revenue through digital.
• Own digital acquisition and SQL generation – Drive high-intent leads from the website and landing pages.
• Maximize website performance – Develop and execute a strategy that ensures high conversion rates for both self-service and enterprise users.
• Power enterprise growth with Account-Based Marketing (ABM) – Align digital efforts with targeted Enterprise Marketing strategies to engage high-value accounts.
• Enable marketing execution at scale – Streamline processes, develop best practices, and create easy-to-use internal guides for campaign execution.
• Analyze, iterate, and scale – Track KPIs, measure ROI, and continuously optimize for maximum impact.

Who You Are

A proven leader with experience in high-growth, international SaaS businesses.
Data-driven and analytical, with a strong track record in digital performance metrics, budgets, and ROI optimization.
Hands-on experience in paid media, SEO, CRO, and digital acquisition—able to balance strategy and execution.
Website strategy expert, ensuring seamless, high-converting digital experiences.
A collaborative leader, experienced in working cross-functionally with product, sales, and brand teams.
A fast mover, thriving in dynamic environments where scaling performance is key.
A growth strategist, equally comfortable in boardrooms with executives and tactical meetings with the team.

Your impact

Drive revenue growth by optimizing acquisition and conversion strategies.
Improve marketing efficiency through automation, experimentation, and data-driven insights.
Elevate Menti's brand visibility across digital channels, ensuring sustained growth.
Support enterprise expansion by aligning digital efforts with ABM and enterprise sales strategies.
Make the website a true growth engine, balancing self-serve adoption and enterprise lead generation.

Wow, that was a lot—but before you go, just one last thing: We want YOU to shape this role. If you don't tick every single box, apply anyway

Let's build something great together.

What Mentimeter can offer
At Mentimeter we can offer a diverse and inclusive work environment supported by smart and driven colleagues. We believe in continuous professional development for all of our colleagues and therefore offer access to a leadership program (including external personal coach) and relevant education to ensure that we continue to be state-of-the-art when it comes to innovating and building Mentimeter. Your place will be in a growing company with lots of career opportunities, working on a beloved product used by more than 300 million people. It's not all about work though, we also offer a very healthy view on work-life balance.

All of this comes attached with a competitive compensation and benefits package, including pension contributions. Learn more about our benefits by visiting our Benefits & Perks page.

Culture at Mentimeter
At Mentimeter we believe in giving everyone a voice - regardless of who you are. So we build a platform that does just that. Our platform is not only our product but also our organization. A platform where people feel safe, where differences are embraced, a place where you can have fun. We strongly encourage applicants who are people of color, LGBTQ+, women, people with disabilities, and/or formerly incarcerated people, and a college degree is not strictly required. In order to give everyone a voice, we need to be as diverse as our users.

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