Country CEO

2 weeks ago

Stockholm, Stockholm, Sweden The HubDanske Bank Full time
Proposal: Strategic Partnerships for Country ExpansionObjective:

To expand Book My Ride's presence in multiple countries by establishing strategic partnerships with local entrepreneurs who will manage all operations, marketing, and growth in their respective regions.

Overview:

Book My Ride seeks to partner with motivated entrepreneurs in various countries to operate under the Book My Ride brand, leveraging their local knowledge and networks to drive the growth and success of Book My Ride in their regions. These partners, referred to as "Country Partners," will be fully responsible for all activities within their country.

Clarification of Role:

This is an entrepreneurial opportunity for individuals to start and run Book My Ride as an independent entity in their country or city. Country Partners will have autonomy in marketing strategies, operational management, and regulatory compliance.

Roles and Responsibilities:

1. Country Partner Responsibilities:

  • Marketing and Customer Acquisition: Develop and execute marketing strategies to attract users and drivers to the platform. Country Partners will have the flexibility to adjust marketing spend according to local market needs.
  • Operations Management: Oversee daily operations to ensure efficient service for customers and drivers.
  • Partnership Development: Establish relationships with local businesses, hotels, and event organizers to promote Book My Ride.
  • Regulatory Compliance: Ensure all operations comply with local laws and regulations.
  • Financial Management: Responsible for financial management, including revenue collection and expense management.
  • Transaction Fee Adjustment: Country Partners have the flexibility to negotiate transaction fees with local taxi companies. For example, for a 100 SEK trip, Book My Ride may show 103 SEK to the end customer, charging 3 SEK directly from the customer and an additional 5 SEK from the taxi companies, depending on the local agreements and negotiations.

2. Support from Book My Ride HQ:

  • Product Development: Continuously improve the platform based on feedback from Country Partners.
  • Training and Onboarding: Provide comprehensive training materials and sessions to ensure Country Partners understand the platform, operational best practices, and financial management.
  • Marketing Materials: Offer branded marketing materials, templates, and guidelines to assist in local marketing efforts.
  • Technical Support: Provide ongoing technical support to address any platform-related issues.
  • Integration with Multiple Dispatch Solutions: Facilitate integration with various dispatch solutions to optimize operations.
Business Model:
  • Revenue Sharing: Profits generated in the region will be split (30/70) between the Country Partner and Book My Ride HQ. This incentivizes both parties to maximize revenue and ensures mutual growth.
Ideal Country Partner Profile:
  • Experience: Background in marketing, business development, or operations management.
  • Local Knowledge: Deep understanding of the local market, including customer behaviour, cultural nuances, and regulatory environment.
  • Entrepreneurial Spirit: Self-motivated, proactive, and capable of driving growth independently.
  • Network: Strong local network and the ability to partner with key stakeholders.
Earnings Potential Analysis: Transaction Fee Impact on European Taxi Industry Markets

Germany:

  • Total Taxi Industry Revenue: €4.6 billion
  • Earnings Potential Based on 7% Transaction Fee: €322 million
  • Earnings Potential Based on 8% Transaction Fee: €368 million
  • Earnings Potential Based on 9% Transaction Fee: €414 million
  • Earnings Potential Based on 10% Transaction Fee: €460 million

France:

  • Total Taxi Industry Revenue: €4.1 billion
  • Earnings Potential Based on 7% Transaction Fee: €287 million
  • Earnings Potential Based on 8% Transaction Fee: €328 million
  • Earnings Potential Based on 9% Transaction Fee: €369 million
  • Earnings Potential Based on 10% Transaction Fee: €410 million

Sweden:

  • Total Taxi Industry Revenue: €1.7 billion
  • Earnings Potential Based on 7% Transaction Fee: €119 million
  • Earnings Potential Based on 8% Transaction Fee: €136 million
  • Earnings Potential Based on 9% Transaction Fee: €153 million
  • Earnings Potential Based on 10% Transaction Fee: €170 million

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