Senior Digital Marketing Manager
3 weeks ago
Job ID: 25597
Would you like to be a key driver for Nordea’s Digital Sales and marketing efforts toward personal banking consumers in Sweden?
We are looking for a Senior Digital Marketing Manager with proven digital sales and marketing experience, who will collaborate closely with the Digital Journey Lead to capture customer & business needs, and translate those into impactful digital marketing and sales solutions, that deliver measurable sales and customer satisfaction.
At Nordea, we see that the world is changing fast and we want to be one step ahead of the curve. That’s why we’re deeply committed to providing the financial solutions of tomorrow to our customers. We work in an agile environment where we experiment and grow together – and we need your ideas and unique background. With us, you’ll be in good company with a chance to make your mark on something bigger.
About this opportunity
Welcome to the Data, Digital Sales & Engagement team in Sweden. As a Senior Digital Marketing Manager you will play a valuable role in driving Nordea’s digital marketing & sales efforts toward consumers. You will hang out with enthusiastic digital sales and marketing specialists who are eager to raise the bar for personal customers in Sweden. In your team you have the mix of competences needed to execute on identified needs and opportunities, such as dialogue, content, data, media specialists, other digital marketing managers, and more.
Within Data, Digital Sales & Engagement, relevance, optimization and effect is key in everything we do. We aim to be courageous and explorative in our approach and we are working in an agile environment where we analyse, plan, test, execute and grow together – and we need your skills, ideas and unique background to be able to take the next step. We offer you a position where your own work has a direct influence on the future success of the company.
Your team and the role is based in Stockholm, but you will also have colleagues all over the Nordics. By sharing our learnings and initiatives we can make a bigger impact across borders. We strongly believe in “together we can achieve more”.
What you'll be doing:
- Translate business objectives and customer needs into effective digital marketing & sales strategies and activities.
- Ensure the digital marketing & sales strategy is executed at the highest levels, delivering the expected results through close collaboration with the journey team.
- Inspire, guide and manage journey specialists on how their work is connected to the full journey, as well as other journeys, in support of building a connected digital omni-channel experience.
- Lead the communication and creative ideation and asset production process.
- Identify and lead new strategic growth initiatives.
- Be the marketing performance analytical wizard, who properly spend too much time looking at dashboards in Adobe (your best friend) to be on top of tracking and performance of what is launched – always looking for success and potential improvements.
- Ensure brand identity, brand guidelines and compliance regulations are adhered to.
Who you are
Collaboration. Ownership. Passion. Courage. These are the values that guide us in being at our best – and that we imagine you share with us.
We imagine that you enjoy learning new things and are excited about bringing your ideas to the table. You’re dependable, willing to speak up even when it’s difficult and committed to empowering others. You are an excellent project manager with experience in motivating team members to success.
To succeed in this role, we believe that you have:
- 5+ years of experience from a similar Sr. digital marketing position.
- Experience with email marketing, paid media activities, content creation, creative production & creative production management from a-z.
- Experience in working with digital customer journeys, CX and UX.
- Experience in leading a team of specialists to efficiently plan, execute and evaluate digital marketing campaigns and continuously optimise ongoing activities.
- Experience in establishing new strategic partnerships.
- A data driven mindset, a passion for sales and continuously optimization of sales funnels.
- Strong communication skills and a creative mindset.
- Extensive knowledge and experience with Adobe analytics, and/or other web analytics tools
- Vast experience in stakeholder management.
- Fluency in both written and verbal Swedish & English is a requirement (professional level).
- Master’s degree in marketing, advertising, business or related field. Equivalent years of working experience will be considered in lieu of a degree.
If this sounds like you, get in touch
Next steps
Submit your application no later than 09/09/2024. For more information, you’re welcome to contact Anders Jensen, Nordic head of Digital Marketing and Media, anders.n.jensen@nordea.dk.
At Nordea, we know that an inclusive workplace is a sustainable workplace. We deeply believe that our diverse backgrounds, experiences, characteristics and traits make us better at serving customers and communities. So please come as you are.
For union information, please contact finansforbundet@nordea.se or SACONordea@nordea.com.
Please be aware that any applications or CVs coming through email or direct messages will not be accepted or considered.
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