Marketing Campaign Lead

At DigitalTolk, we help thousands of people every day by breaking down language barriers. Our smart, tech-driven platform connects language professionals with customers across Sweden through a seamless matching system — it's like Uber for interpretation and translation services.

We've strengthened our team and expanded to Europe by winning key contracts in the UK and acquiring companies in German-speaking countries. We now have offices in Stockholm, Hamburg and St Gallen (Switzerland) with remote operations across Asia.

We're seeking a driven Marketing Campaign Lead ready to take ownership of our European marketing efforts and grow rapidly into a comprehensive marketing role. This is a unique opportunity for someone with 3-5 years of experience to significantly expand their skill set while managing campaigns, coordinating with agencies, and contributing to brand strategy across multiple markets.

You'll work hands-on with campaign execution while gaining direct exposure to senior leadership and international expansion strategy. We're looking for someone who thrives on execution but wants to develop strategic thinking — someone eager to build expertise across all marketing disciplines in a fast-growing international environment.

• Execute end-to-end digital marketing campaigns across Sweden, Germany, UK and beyond
• Develop and implement localized campaigns while maintaining brand consistency
• Lead content creation, performance marketing, and email automation with hands-on execution
• Coordinate with external agencies, consultants and offshore resources to scale campaign delivery
• Work closely with Sales, Product, and Customer Success to align marketing goals with business objectives
• Optimize digital channels including paid media, SEO, organic social, and email marketing
• Support Sales team with content for physical events and presentations
• Contribute to brand strategy discussions with leadership while translating strategies into actionable campaigns
• Use data to test, iterate, and continuously improve campaign performance across markets
• Present campaign results and optimization recommendations to senior leadership

Essential:

• 3-5 years of hands-on digital marketing experience combining tactical execution with strategic thinking
• Solid foundation in at least one specialized area (paid media, SEO, email campaigns, content marketing)
• Experience working in startup/scaleup or agency environments - you're comfortable wearing multiple hats
• Some exposure to multi-market campaigns (European markets preferred but not required)
• Fluent Swedish and English required; German language skills are a strong plus
• Strong grasp of marketing tools like Google Ads, Meta, LinkedIn, HubSpot, GA4, CMS platforms
• Excellent communication and project coordination skills - you can work with both senior leadership and external partners
• Self-driven and proactive - you thrive with autonomy while collaborating effectively

Nice to Have:

• Hyper Island alumni or similar creative, innovative learning background - we value both hands-on and strategic thinking
• Experience in SaaS, tech, or platform-based businesses
• Background in branding or brand storytelling projects
• Familiarity with creative learning environments and innovative approaches

• Rapid career development in a fast-growing international company
• Direct collaboration with senior leadership team
• Ownership and autonomy to shape marketing processes as we scale
• Exposure to all aspects of marketing - from brand strategy to campaign execution
• Creative, collaborative team culture with ambitious growth goals
• Clear growth trajectory as responsibilities expand with company success
• International experience across European markets