Growth & Marketing Lead

3 days ago

Stockholm, Stockholm, Sweden Rebl Eats Full time 90,000 - 120,000 per year

Growth & Marketing Lead – Stockholm (Freelance, part-time to full-time to be discussed)
Location:
Stockholm, Sweden

Type:
Freelance

Start:
ASAP

About Rebl Eats

Rebl Eats is creating next generation convenience food. We're rethinking ready meals — bringing bold flavours powered by better proteins, made for modern lives.

Born in Helsinki four years ago, Rebl Eats has already served
4 million meals
and become one of Finland's hottest food startups.

We are a small, mission-driven team combining with a challenger mindset. If you thrive in a fast-paced startup and love seeing your work directly drive sales and brand growth, this role is for you.

The Role

We're looking for a
Sales & Marketing Lead
who's equal parts
commercially driven and creatively hands-on
. You'll lead Rebl Eats'
in-store brand presence and local marketing execution
— from planning activations and tastings to running social campaigns and managing a team of Brand Ambassadors.

You'll work
closely with our sales agents
, who are responsible for growing distribution and maintaining retailer relationships. Your focus is to
bring the brand to life in-store and locally
— driving visibility, awareness, and trial.

We're launching in 40 stores during the first month, and your activation plan will need to
adapt and scale
as we expand to 100+ locations, and then nationwide across Sweden.

What You'll Do

Retail & Activation Leadership

  • Own in-store visibility and execution across our initial 40 supermarkets — ensuring Rebl Eats stands out on shelves and in shoppers' minds.
  • Plan and oversee sampling events, tastings, and brand activations that drive trial and awareness.
  • Lead and motivate our Brand Ambassadors to deliver best-in-class in-store experiences.
  • Collaborate with our sales agency to align promotional calendars and store-level initiatives.
  • Continuously optimize and scale the activation plan as we enter new stores and regions.
  • Track performance, collect field insights, and report actionable learnings.

Marketing & Brand Growth

  • Develop and manage local social media content and storytelling that reflect Rebl Eats' voice and mission.
  • Run paid social advertising (Meta, TikTok) targeting local shoppers near stocked stores.
  • Collaborate with influencers, gyms, cafés, and community partners to amplify reach.
  • Support with creative production for in-store materials, POS, and digital campaigns.

Team Leadership

  • Recruit, train, and coordinate our Brand Ambassador team for in-store activations.
  • Build simple systems for scheduling, performance tracking, and feedback.
  • Foster a motivated, results-oriented team culture.

You Bring

  • 3–5 years' experience in marketing, brand activation, or field execution — ideally in FMCG, food, or beverage.
  • Experience in-store activations, sampling campaigns, or events is a big plus.
  • Experience managing social media and if possible digital ad campaigns.
  • A commercial mindset — you understand how marketing translates into sales.
  • Hands-on, entrepreneurial attitude — you thrive in startup environments and can wear multiple hats.
  • Fluent in Swedish and English.
  • Bonus: Experience in a sales role

What We Offer

  • Freelance contract to start (20–40 hrs/week) with potential for full-time employment as we scale.
  • Freedom to shape and scale the Swedish market launch.
  • Direct impact — your work drives growth across retail, marketing, and brand experience.
  • Join a small, ambitious team reshaping how people eat.

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