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Influencer Marketing Lead

3 weeks ago

Stockholm, Stockholm, Sweden Anyfin Full time

Who we are

We're the fintech helping people with the loans they already have — not take on new ones. We only refinance existing loans, lowering costs, increasing control, and helping people pay them off faster. It's a big part of what makes our brand stand out. With over a million app downloads across Sweden, Norway, Finland, and Germany, we've already helped hundreds of thousands of people feel more financially confident.

We've recently obtained our banking license, unlocking a new chapter of opportunity: new products, smarter technology, and fresh markets. This growth also brings exciting brand challenges — how we communicate what we do, expand our reach, and break through the noise. This next chapter also demands a stronger, more distinctive brand one that helps people understand our mission instantly and emotionally.

We're now looking for an Influencer Marketing Lead who can elevate this important communication channel into a true brand and growth engine.

What you'll do

As Influencer Marketing Lead in our Growth team, you will own and develop our influencer strategy across all markets. You'll guide a passionate team, build meaningful partnerships, and help Anyfin show up to the right audiences with the right message. Your work will meaningfully shape both our brand and our commercial results.

In this role, you will:

Drive growth and strengthen Anyfin's brand through influencer collaborations that tell our story, reach the right audiences, and highlight the value we bring.
Own the influencer marketing budget and channel performance, setting targets, and ensuring we invest where it matters most.

Lead and coach a cross-market influencer team, supporting them with collaboration reviews, price negotiations, and creative/content direction.

Collaborate with analytics and growth teams to understand performance — and challenge conventions with creative thinking.

Continuously explore new platforms, formats, and creative concepts to reach new audiences and consumer segments.

Who you are

We're looking for someone who brings creative conviction and strong brand instincts, who can both inspire and challenge us. You're not waiting for instructions on what to do; you show us how to elevate the brand and confidently lead the way.

You might be the right fit if you:

Are an excellent communicator who can articulate ideas clearly and persuasively across audiences.

Bring a strong brand and creative perspective, with the confidence to challenge assumptions and push our thinking.

Understand consumer behavior and cultural trends, and can translate that into impactful influencer concepts.

Thrive in fast-moving, unstructured environments where you take initiative and build from the ground up.

Care deeply about customers and connect with our mission to improve financial lives.

Are fluent in English and either Swedish or German — German is a strong plus given our growing presence there.

Have solid experience in marketing or influencer marketing, ideally with exposure to both brand-building and performance.

Why join us?

At Anyfin, you'll join an ambitious and supportive team that values innovation, transparency, and having fun together. You'll work alongside talented colleagues from diverse backgrounds who are passionate about making finance more accessible. We offer a meaningful mission, plenty of opportunities to grow, and great perks, including competitive compensation, a centrally located Stockholm office, and extra time off on your birthday. We believe in giving people the freedom to own their work, experiment with new ideas, and truly make an impact. Ready to take your marketing career to the next level?

Apply now