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Marketing Analyst

6 hours ago

Stockholm, Stockholm, Sweden American Express Full time

We back you with benefits that support your holistic well-being so you can be and deliver your best. This means caring for you and your loved ones' physical, financial, and mental health, as well as providing the flexibility you need to thrive personally and professionally:

  • Competitive base salaries 
  • Bonus incentives 
  • Support for financial-well-being and retirement 
  • Comprehensive medical, dental, vision, life insurance, and disability benefits (depending on location) 
  • Flexible working model with hybrid, onsite or virtual arrangements depending on role and business need 
  • Generous paid parental leave policies (depending on your location) 
  • Free access to global on-site wellness centers staffed with nurses and doctors (depending on location) 
  • Free and confidential counseling support through our Healthy Minds program 
  • Career development and training opportunities

Offer of employment with American Express is conditioned upon the successful completion of a background verification check, subject to applicable laws and regulations.

At American Express, our culture is built on a 175-year history of innovation, shared values and Leadership Behaviours, and an unwavering commitment to back our customers, communities, and colleagues. As part of Team Amex, you'll experience this powerful backing with comprehensive support for your holistic well-being and many opportunities to learn new skills, develop as a leader, and grow your career. 

Here, your voice and ideas matter, your work makes an impact, and together, you will help us define the future of American Express. 

How will you make an impact in this role?

American Express Nordics Consumer Acquisition is a 10-person team responsible for marketing and growth in Sweden, Norway, and Finland. We are seeking a Marketing analyst to drive American Express' growth within external marketing.

What you'll do:

  • Contribute to the development of communication and content strategies by providing input on objectives, messaging and performance, supporting the Nordic markets and strengthening our position within the travel and dining segments, with a strong sense for premium content and brand expression.
  • Hold overall responsibility for ensuring that all planned paid media initiatives are delivered according to agreed scope, objectives and timelines, acting as project lead and primary point of contact towards agencies executing across multiple channels, with a primary focus on social, search and OOH.
  • Budget management, including responsibility for forecasting and continuously improving investment efficiency in close collaboration with agencies and internal stakeholders.
  • Continuously identify and explore new acquisition growth opportunities, innovative solutions and emerging trends.
  • Maintain, develop and leverage established partnerships with agencies, external partners and internal stakeholders across multiple functions and markets.
  • Analyse results and performance reporting to generate insights and support data-driven decision-making.
  • Maintain a strong focus on quality, risk management and process efficiency across all initiatives.

Minimum Qualifications:

  • Proven experience with marketing and acquisition initiatives, with a strong understanding of the paid media ecosystem and how different channels work together.
  • Strong understanding of core marketing principles and market dynamics, including consumer behaviour, segmentation, positioning and the role of media across the customer journey.
  • Experience in leading initiatives in a project role, coordinating different projects.
  • Analytical mindset and ability to extract insights and support data-driven decisions.
  • Ability to present to both smaller and larger groups.
  • A strong sense of premium brands, travel and dining.
  • Comfortable working in a structured, regulated environment with a focus on quality, risk management and process efficiency.

Preferred Qualifications:

  • B.Sc. degree in Business Administration or a similar field, preferably with a focus on Marketing.
  • Minimum of 3+ years of experience in media planning and project management from the agency side, preferably in a client-facing or consultative role.
  • Experience working with ad tech platforms such as Facebook Ads Manager or similar buying platform, Google Ads, Campaign Manager 360 and IAS.
  • Experience using analytical tools such as Adobe Analytics or Google Analytics.
  • Experience working with reporting, visualization and dashboard tools such as Looker Studio or similar platforms to support performance follow-up and decision-making.
  • Proficiency in Excel.
  • Experience presenting insights, recommendations and performance updates to both smaller and larger stakeholder groups.
  • Demonstrated success in managing external agencies and partners to deliver impactful campaigns.
  • Experience working within international teams or matrix organizations is highly valued.
  • Fluent in English and Swedish. Finnish or/and Norwegian is very meritorious.


Employment eligibility to work with American Express in Sweden is required as the company will not pursue visa sponsorship for these positions.