Brand Marketing Manager

5 days ago

Stockholm, Stockholm, Sweden Reolink Innovation Inc Full time

Job Summary:

We are seeking a dynamic and strategic Brand Manager to lead public relations and support integrated brand marketing efforts across the Sweden region. The ideal candidate will be a strong communicator, experienced in earned media, storytelling, and campaign execution, with the ability to translate product innovations into compelling narratives for both media and consumers. This is a hands-on role that blends press relations, content creation, campaign support, and cross-functional collaboration.

Key Responsibilities:

Public Relations & Media Engagement:

Develop and execute strategic PR plans to increase Reolink's visibility across consumer tech, lifestyle, and retail press in Sweden

Cultivate media relationships with editors, journalists, and influencers; proactively pitch storylines that highlight Reolink's innovation and value

Manage PR activations, media events, and product seeding campaigns from concept to execution

Write press releases, media pitches, briefing materials, bylines, and other press-ready content

Monitor media coverage, analyze competitive activity, and provide actionable insights to inform messaging and strategic direction

Collaborate with and manage PR agency partners and freelancers as needed

Serve as a media liaison and brand representative for press briefings, events, or partner meetings

Brand & Marketing Support:

Support go-to-market campaigns for new products and retail initiatives (e.g., Best Buy, Amazon, Costco) through PR tie-ins and brand storytelling

Localize global campaigns for UK, aligning with cultural moments, seasonal events, and regional media preferences

Assist in the development of influencer briefs and identification of creator partners to support launches and product awareness

Collaborate cross-functionally with HQ and local teams to support creative asset development, messaging, and campaign planning

Qualifications:

5–8 years of experience in PR, brand communications, or marketing; consumer tech, electronics, or lifestyle experience preferred

Demonstrated success in media relations and earned media strategy

Excellent writing and content development skills, including but not limited to press releases, blogs, briefing books, pitches, and other communication materials.

Ability to manage multiple projects and work cross-functionally in a fast-paced, evolving environment

Experience using tools such as MuckRack, Cision, or similar

A collaborative and resourceful mindset with a strong attention to detail

Experience with agency management and event execution is a plus

Job Type: Full-time

Pay: 40 000,00kr ,00kr per month

Language:

  • Swedish (Required)
  • English (Required)

Work authorization:

  • 瑞典 (Required)

Work Location: Remote

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