Brand Manager

Bionorica is one of the leading pharmaceutical manufacturers of herbal medicines in the world. For over 90 years, the have been producing highly effective and well-tolerated phytopharmaceutical products, known in over 40 countries. They combine modern pharmaceutical research with the effectiveness of medicinal plants. They make modern medicine a bit more plant-based for the health of people every day.

At Academic Search we are proud and happy to once again be partnering with Bionorica for an important recruitment. We are looking for a driven and experienced Brand Manager
to join the Team in Sweden.

In this role, you will be responsible for planning, implementing, and monitoring marketing strategies and campaigns for Bionoricas products, with a focus on strengthening the brand and driving sales in a competitive market. You are self-motivated, proactive and thrive in managing projects from concept to execution. As Brand Manager at Bionorica you will be reporting to the Marketing Manager Sweden and closely collaborate with the Global Marketing team in Germany. The position is home office based, preferably in the Stockholm-area, as the rest of the Swedish team.

Your responsibilities and tasks

You will be responsible for the strategy and development of the Womens Health portfolio. You will carry out and implement Brand plans to drive both brand awareness and sales based including responsibilities and task:

• Own the strategic and operational marketing for pharmaceutical products within your portfolio.
• Develop, implement and evaluate campaigns, digital activities and communication materials.
• Plan, execute and follow up on product launches, including market analysis and competitor monitoring.
• Collaborate with Global teams such as brand management, digital team, medical team and external agencies.
• Identify market opportunities and proactively suggest initiatives to increase brand visibility, awareness and drive sales.
• Manage budgets for the brands marketing activities and track ROI.
• Ensure alignment of Marketing strategies and Global guidelines.
• Collaborate with the Trade marketing manager to align campaigns for the Womens health portfolio.
• Develop educational programs for pharmacists as well as presentations to the field sales force to enhance brand awareness and increase product recommendations.

Your profile

• You have at least 5 years of experience in the Swedish Pharma Market, preferably working with OTC brands/products. Womens health is an advantage.
• You have at least 5 years of marketing experience, including digital marketing
• You have excellent business management and budget planning skills
• Proven track record of driving successful marketing projects
• You have a relevant university degree in marketing, life science/medical or a related field
• You are a native Swedish speaker, working smoothly in the international business environment with very good verbal and written communication skills in English
• Advanced computer skills: MS Powerpoint/ Word/ Excel, Order Management tools/SAP including analytical programs
• Knowledge of pharmaceutical marketing regulations and creative tools such as Canva or Photoshop is a plus
• Experience in digital marketing and social media marketing

Your personality traits:

• Strong analytical skills and experience using market data to make informed decisions
• Self-starter with a drive and ability to work independently in a home office based environment
• Strategic mindset, goal-focused, solution-oriented and receptive
• Advanced communication and negotiation skills
• Very good organizational skills
• High level of integrity and commitment

Bionorica offers you:

• A decisive role in the set-up of our business in Sweden
• Exciting prospects in a globally growing company
• Working in a global, socially responsible, family owned company
• Opportunities to collaborate in an international environment with meetings abroad
• A warm, professional and supportive Swedish team with strong team spirit

Bionorica's guiding values are Entrepreneurship, Customer Focus, Sustainability, Innovation, Respect, Team Spirit, Commitment and Willingness to Learn. The guiding values apply to all company levels – in all countries, divisions, departments and teams – and strengthen Bionorica by providing orientation for our actions.

This is an opportunity to join Bionorica and a chance to make a difference

To apply

In this important and exciting recruitment, Bionorica is partnering with Academic Search, a leading expert in Executive Search, Recruitment and Interim Management. For more information about the position, please contact Researcher Amelia Kämpeberg

Apply through the link below to play a pivotal role in Bionorica's continued success story

All information is handled confidentially in accordance with Academic Search Integrity Policy as well as the data protection act, GDPR. This means that we can only process applications with CV's coming through the applications system. Please apply to the position as soon as possible, as we are interviewing on an ongoing basis. Thanks for your understanding

Academic Search International is one of Scandinavia's most merited companies within Executive Search & Interim Management. Our focus is people with documented manager- and specialist competences. We have close collaborations with national and international companies with strong brands and purpose. Our mission is to unite the best qualified candidates with the toughest challenges at the most interesting companies in Sweden. Our values are KNOWLEDGE, ENGAGEMENT, RESPONSIBILITY and COLLABORATION. Through these values, we make a difference in all our relationships.