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Nordic Brand Manager Oncology

20 hours ago

Stockholm, Stockholm, Sweden IPSEN Full time

Job Summary

The Nordic Brand Manager is responsible for leading the development and execution of integrated brand strategies across Nordic markets. This role ensures alignment with global marketing and local cross-functional teams to deliver sustainable growth, optimize patient access, and strengthen Ipsen's position through innovative, compliant, and customer-centric initiatives.

Key Responsibilities

Strategic Leadership

  • Develop and implement multi-channel brand strategies aligned with global and local teams (Medical, Sales, Market Access).
  • Analyze market dynamics and create mitigation plans for competitive challenges and regulatory changes.
  • Contribute to Market Access and Pricing strategies, ensuring brand plans incorporate reimbursement and policy considerations.
  • Leverage actionable insights from market research and or analytics to inform strategy and optimize performance. Tactical Execution

Tactical Execution

  • Deliver impactful communication campaigns and omnichannel programs to achieve brand objectives and ROI targets.
  • Innovate engagement approaches for HCPs, patient organizations, and other stakeholders, differentiating Ipsen through value-driven initiatives.
  • Monitor competitive landscape and adjust tactics with agility and creativity.
  • Ensure excellence in promotional and educational materials, working closely with vendors and internal teams to maintain compliance with Ipsen standards and local regulations.
  • Support sales force effectiveness through training, tools, and timely updates aligned with strategic priorities. Campaign Management

Campaign Management

  • Own end-to-end campaign development, from strategic planning to execution, ensuring adherence to ethical and regulatory guidelines.
  • Collaborate with Medical Affairs to design and deliver educational programs that enhance disease and product knowledge. Product Expertise

Product Expertise

  • Maintain high-level product knowledge and ensure the sales force is trained and equipped to detail effectively.
  • Act as a knowledge hub, providing literature, documentation, and updates to internal teams.
  • Represent Ipsen at national and international congresses, strengthening scientific and commercial presence. Stakeholder Engagement

Stakeholder Engagement

  • Build and nurture relationships with KOLs, HCPs, patient advocacy groups, and other key influencers.
  • Lead development of tailored initiatives based on customer insights and market research.
  • Ensure effective cross-functional collaboration to deliver consistent messaging and value

Ethics & Compliance

  • Guarantee that all marketing activities, processes, and reporting comply with Ipsen's Code of Conduct, regulatory requirements, and ethical standards.

Education / Certifications / Knowledge, abilities & experience

  • Science/Medical related and Business/Marketing related qualifications at a Post Graduate level
  • Proven experience in pharmaceutical brand management ideally within oncology field
  • Strong understanding of Nordic healthcare environment and compliance regulations
  • Passed exam in IMA course or equivalent experience
  • Specialist and/or hospital product experience
  • Extensive knowledge and experience in a pharmaceutical industry environment. Knowledge in the indication field is a plus.
  • Successful experience in the launch of new products and to maximize opportunities for mature products
  • Nordic marketing experience is a plus Travel Requirements
  • Regular domestic and international travel across Nordic countries to attend internal meetings, congresses, and customer engagements.
  • Be present at Ipsen office (if not attending customer meetings or external events) 3 days/week.

  • Must comply with Ipsen's Global Travel & Expense Policy, including booking through approved tools, economy class for flights under 5 hours, and adherence to security protocols (e.g., ISOS Assistance App for travel safety).

  • Languages:

  • High Level verbal and written English
  • Scandinavian languages (fluent/native)
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