Performance Marketing Lead

Global migration is a 21st-century reality. Whether people are fleeing from something or racing towards better opportunity, following love or seeking new experiences, more and more are living in different environments and in new ways. We celebrate the power of people coming together. That's why we connect ambitious people abroad with their families and friends back home so they can support each other emotionally and financially, and lead more enriched lives.

Why Rebtel?

When you join Rebtel, you become part of a global team, bringing together diverse minds from every corner of the world. Our headquarter is nestled in Stockholm and here we strike a balance between dedicated work and more relaxed activities. Every Friday the unmistakable aroma of freshly popped popcorn fills the air, but our celebrations encompass everything from minor and major common accomplishments to cinnamon bun day.

What will you do?

As a Performance Marketing Lead you will own and scale our customer acquisition engine through data-driven marketing, MarTech innovation, and analytical excellence.
This role combines strategic vision with hands-on execution, leading multi-channel campaigns, optimizing growth funnels, and building scalable systems for performance measurement.

You'll also lead and mentor a small team, fostering a culture of experimentation, accountability, and continuous improvement.

Responsibilities and Tasks:

Develop and execute multi-channel user acquisition strategies across paid search, social, display, programmatic, and app-based networks.

Lead and manage a performance marketing team, providing mentorship, goal alignment, and performance feedback.

Drive a robust testing and optimization framework across campaigns, creatives, and landing pages.

Partner with product, data, and engineering teams to enhance tracking, attribution, and experimentation through our MarTech stack.

Analyze campaign performance, create dashboards, and translate insights into actionable growth initiatives.

Manage and optimize budgets to deliver efficient CAC and high ROI.

Familiarity with metrics such as LTV, PBT and how they interconnected with growth strategies.

Collaborate cross-functionally with CRM, BI, and creative to align acquisition and retention strategies.

Stay ahead of industry trends in ad tech, privacy, and analytics.

Requirements:

5+ years of experience in user acquisition, performance, or growth marketing, preferably in tech, telecom, or app-based environments.

Proven success managing and scaling paid media budgets across major platforms (Meta, Google, TikTok, ASA).

Experience leading or mentoring teams or managing external agencies.

Advanced analytical and quantitative skills with fluency in data tools such as GA4, Mparticle, AppsFlyer/Adjust, Looker or similar.

Deep understanding of attribution, tracking, and marketing automation systems.

Strong project management, communication, and cross-functional collaboration skills.

Hands-on experience with SQL, BigQuery, or data visualization tools is preferred. 

Experience in growth experimentation frameworks and conversion rate optimization (CRO) is a plus.

Preferably familiar with server-side tracking, privacy-centric analytics, and marketing APIs.

Exposure to telecom, fintech, or international growth markets is a plus.

A passion for innovation, testing, and measurable marketing impact.

Our Offer To You

At Rebtel, you are the most important asset and we strive to provide a comprehensive package of benefits and perks that enhance your well-being and work experience. Here are some of the things you can expect from us:

Pension Plan

Health Checkups and Private Medical Insurance

10k Bucket (net) for wellness allowance and Travel (benefit taxed)

Discount on gym memberships

Bonus program

Parental pay

30 days annual vacation

Relocation Support, if you're joining us from afar, we'll assist you in making a smooth transition.

Rebtel is an international workplace, and at the office, we speak English; therefore, high English proficiency is required.

We are Rebtel. We come from all around the world to create products for anyone who has crossed a border. We believe in equal opportunity and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.