Digital Sales Director

4 days ago


Stockholm, Stockholm, Sweden Dentsu Aegis Network Full time

About Merkle and the Role

Merkle is a full-service, data-driven customer experience transformation agency. As part of Dentsu Aegis Network, we partner with top companies in the Northern European region. Our Merkle NE cluster consists of four markets: Sweden, Norway, Denmark, and the Netherlands.

The Sales Lead for our Sweden market will be a key person for growth and sustainable development of our sales pipeline. Working closely with our marketing and wider sales teams, you will open the door to net new logo accounts in Sweden, contribute to our marketing efforts (events & campaigns) and proactively seek new services clients through your own outreach and network.

You will help Merkle sell more efficiently and effectively and understand the prospective client decision-making process and organisational map. Thanks to your proactive way of approaching people, you will have no inhibitions about making the first telephone contact and getting into a conversation and following up on qualified leads into Merkle or via BDR/Executive engagement. With a curious mind, it is also easy for you to understand customer needs and to align these to the services Merkle can deliver, using business outcomes & ROI insights as a primary conversation point.

Key Responsibilities:

  • Primary objective: Net New Logo lead generation through Alliance partner source, network, own outreach and supporting Merkle related marketing/BDR efforts
  • Meet annual individual sales quota within a specified territory
  • Develop accurate, high-quality leads into Merkle's pre-sales team aligned to the company's sales process.
  • Ensure sales tools and documentation are up-to-date on live opportunities to enable accurate pipeline tracking
  • Develop close working relationships with senior vertical portfolio sales leads and marketing to develop outreach campaigns to target clients/industry verticals aligned to Merkle sales motions
  • Develop deep relationships and understanding across our Merkle practice areas and Alliance partner ecosystem
  • Develop a deep understanding of assigned industry vertical, associated Merkle GTMs and case studies to become a trusted partner to Alliance partner Account Executive teams and trusted advisor to prospective clients.
  • Manage relationships with Alliance partner account executives to drive Merkle propositions, campaigns and sales opportunities
  • Develop unqualified leads into qualified opportunities, adhering to standard opportunity management process leveraging sales tools
  • Originate new client and cross/up-sell opportunities for proactive proposals and find new Salesforce service briefs, RFI and RFP opportunities for Merkle.
  • Analyse prospective client business goals, objectives, needs, process and existing infrastructure to propose Merkle Salesforce solutions proactively.
  • Apply business outcome-based sales principles and demonstrate relevant and transferable company experience in developing sales, with a clear understanding of the next steps required to propose projects that are realistic in terms of timelines, budgets, and other critical factors

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