
Digital Marketing Director
7 hours ago
Welcome to TN Sweden, a leading player in the digital sales and marketing landscape. We're seeking a highly skilled Digital Marketing Manager to join our Data, Digital Sales & Engagement team in Stockholm.
About the Role:
- As a Digital Marketing Manager, you'll play a pivotal role in driving Nordea's digital marketing & sales efforts toward consumers.
- You'll work closely with the Digital Journey Lead to capture customer & business needs and translate them into impactful digital marketing and sales solutions.
- Your expertise will help us deliver measurable sales and customer satisfaction while staying ahead of the curve in an ever-changing world.
Responsibilities:
- Develop effective digital marketing & sales strategies and activities that align with business objectives.
- Ensure seamless execution of the digital marketing & sales strategy through close collaboration with the journey team.
- Inspire and guide journey specialists on how their work contributes to the full journey and other journeys, supporting a connected digital omni-channel experience.
- Lead the communication and creative ideation and asset production process.
- Identify and lead new strategic growth initiatives.
- Analyse dashboards in Adobe to track and measure performance, always looking for success and potential improvements.
- Maintain brand identity, brand guidelines, and compliance regulations.
Requirements:
- 3+ years of experience in a similar digital marketing position, preferably from a bank with experience in savings and investment areas.
- Expertise in email marketing, paid media activities, content creation, creative production & management from A-Z.
- Experience working with digital customer journeys, CX, and UX.
- Proven leadership skills, including experience leading teams to execute and evaluate digital marketing campaigns and optimise ongoing activities.
- Data-driven mindset, passion for sales, and continuous optimisation of sales funnels.
- Strong communication skills, creative mindset, and fluency in both written and spoken Swedish & English (professional level).
- Master's degree in marketing, advertising, business, or related field; equivalent years of working experience will be considered in lieu of a degree.
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