Senior Marketing Specialist

2 days ago


Stockholm, Stockholm, Sweden MacGregor Black Full time

Are you a digital marketing specialist with a passion for driving brand growth and performance?

We are looking for a Marketing Director - Digital Channels to join our team in Stockholm.

This role offers the opportunity to drive digital strategy and shape the brand's marketing success.

The successful candidate will be responsible for developing and implementing data-driven marketing initiatives to attract new customers, grow revenue, and enhance brand visibility.

Key Responsibilities:

  • Collaborate with E-commerce, Brand leadership, and Regional Managers to develop and implement data-driven marketing initiatives.
  • Develop and execute flexible and results-driven digital marketing strategies, focusing on key KPIs such as new customer acquisition (NCA), revenue, ROAS/CoS, CAC, traffic, and brand awareness.
  • Manage and optimize digital advertising platforms, including Meta Ads Manager, Google Ads Manager, and Smartly, using cutting-edge marketing technologies to enhance performance.
  • Leverage data insights, attribution modeling, and customer behavior analysis to refine marketing efforts, increase conversion rates, and drive ROI.


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