Senior Paid Social Media Specialist
2 weeks ago
Social Media Strategy Role
We are looking for a Senior Paid Social Media Specialist to execute impactful campaigns across various social media channels. Your responsibilities will include ongoing social media purchasing, from strategizing and providing recommendations to setting up campaigns, optimizing them, analyzing their performance, and reporting on them.
Key Responsibilities
- Develop and implement strategies across social media platforms
- Design dynamic campaign strategies for our clients
- Create tactical and dynamic campaign recommendations for paid social media
- Plan, purchase, optimize, and continually report on social media campaigns, primarily for larger global accounts
- Manage campaigns using self-service tools for purchasing, optimization, and campaign management
- Build and maintain dynamic feeds
- Analyze and evaluate campaign results based on predefined goals
- Perform various administration tasks related to campaigns and customer work
Qualifications
- Academic or relevant post-secondary education in marketing
- Proven experience in paid social media, whether on the agency or client side
- A customer-focused approach, ensuring that ad campaigns align with the target audience's needs and interests
- Strong written and verbal communication skills for client interaction, reporting, and team collaboration
- A natural curiosity to stay updated on social media trends and industry changes
- The ability to identify issues with ad campaigns and recommend solutions promptly
- A collaborative mindset, working effectively with a team, clients, and other marketing professionals
- Proficiency in the Smartly platform is a plus
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