Senior Paid Social Media Strategist
4 weeks ago
Job Title: Senior Paid Social Specialist
Job Summary:
We are seeking a highly skilled Senior Paid Social Specialist to join our team at Publicis Groupe. As a key member of our digital marketing team, you will be responsible for developing and executing impactful paid social media campaigns across various platforms, including Facebook, Instagram, Snapchat, TikTok, and Pinterest.
Key Responsibilities:
- Develop and implement comprehensive social media strategies to drive business growth and engagement.
- Design and execute dynamic campaign strategies for our clients, leveraging data-driven insights to optimize results.
- Create tactical and dynamic campaign recommendations for paid social media, ensuring alignment with client goals and objectives.
- Plan, purchase, optimize, and report on social media campaigns, primarily for larger global accounts.
- Manage campaigns using self-service tools for purchasing, optimization, and campaign management.
- Build and maintain dynamic feeds to engage audiences and drive conversions.
- Analyze and evaluate campaign results based on predefined goals, providing actionable insights to inform future strategies.
- Perform various administration tasks related to campaigns and customer work, ensuring seamless execution and delivery.
Qualifications:
- Academic or relevant post-secondary education in marketing or a related field.
- Proven experience in paid social media, whether on the agency or client side, with a strong track record of success.
- Customer-focused approach, ensuring that ad campaigns align with the target audience's needs and interests.
- Strong written and verbal communication skills for client interaction, reporting, and team collaboration.
- Natural curiosity to stay updated on social media trends and industry changes.
- Ability to identify issues with ad campaigns and recommend solutions promptly.
- Collaborative mindset, working effectively with a team, clients, and other marketing professionals.
- Proficiency in the Smartly platform is a plus.
About Us:
Publicis Groupe is a global leader in marketing, media, and digital transformation. We are committed to helping our clients succeed in a rapidly changing world, and we are seeking talented individuals like you to join our team.
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