Digital Marketing Expert

2 weeks ago

Stockholm, Stockholm, Sweden Universum Communications Sweden AB Full time

Job Description

We are seeking a talented Digital Marketing Specialist to help us drive our social media campaigns and engage with our user community. The ideal candidate will have a deep understanding of the social media landscape and a keen eye for compelling content and messaging.

Key Responsibilities:

  • Develop and execute paid advertising campaigns across various digital marketing channels, driving conversions and engagement.
  • Analyze campaign results, derive actionable insights, and communicate key findings to stakeholders.
  • Stay at the forefront of industry trends and continuously explore new paid digital marketing channels to maximize campaign effectiveness.
  • Optimize social media marketing activities and identify opportunities for growth and improvement through data analysis and audience insights.
  • Craft compelling messaging and creative assets that resonate with target audiences.
  • Conduct competitor analysis and benchmarking to inform strategic decision-making and stay ahead of the competition.
  • Develop and maintain a strategic content calendar to ensure consistent, timely, and targeted delivery of high-quality content across multiple platforms.
  • Work closely with our research team and local sales teams to build out content that utilizes our unique research.
  • Manage content distribution across multiple digital channels, including email marketing, social media, third-party platforms, and our website.

Requirements:

  • Fluent in English, both written and spoken.
  • Proficiency in additional languages is a plus.
  • Proven knowledge and hands-on experience in paid advertising across major social media platforms.
  • Knowledge and experience in performance tracking, data analysis, and data visualization.
  • Proficiency in CRM, email marketing strategy, and best practices.
  • Familiarity with social media management tools to streamline campaign management and reporting.
  • Experience with data analysis tools, such as Forsta, Qualtrics, Tableau, Power BI, or similar.
  • Competence in using Canva or similar software for creating compelling visual content.
  • Excellent skills in Microsoft Office suite, including Excel, Word, and PowerPoint.
  • Strong written and verbal communication skills in fluent English.

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