Global Retail Analytics Lead
1 day ago
Join MacGregor Black as we partner with a leading fashion brand to find a Senior E-Commerce Analyst who can drive digital growth and innovation. As a key member of the team, you will be responsible for analyzing website performance, customer behavior, and sales data to uncover insights and opportunities.
Your Key Responsibilities
- Analyze website performance, customer behavior, and sales data to uncover insights and opportunities.
- Develop and monitor KPIs, providing regular reports to stakeholders to support decision-making.
- Collaborate with cross-functional teams to optimize site performance, including conversion rate optimization (CRO) and user experience (UX).
- Conduct A/B testing to evaluate the effectiveness of campaigns, site changes, and customer engagement strategies.
- Identify trends in global and regional e-commerce markets to inform strategy and enhance competitive advantage.
- Support the implementation of analytics tools and platforms to improve data collection and reporting processes.
Requirements
- Bachelor's degree in Business, Data Analytics, Marketing, or a related field.
- 3+ years of experience in e-commerce analytics, preferably within the fashion or retail industry.
- Proficiency in tools like Google Analytics, Tableau, or Power BI, and familiarity with e-commerce platforms like Shopify, Magento, or Salesforce Commerce Cloud.
- Strong analytical and problem-solving skills with a data-driven approach to decision-making.
- Excellent communication skills to present findings and insights to both technical and non-technical stakeholders.
- Fluency in English; Swedish or additional languages are a plus.
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