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Retail Marketing Strategist
2 days ago
We're a fast-growing SaaS company specializing in retail technology. Our innovative solutions include warehouse management systems, point-of-sale systems, and unified commerce solutions.
We're committed to providing a comprehensive and seamless experience for our clients, helping them optimize their operations, improve efficiency, and achieve sustainable growth.
Job OpportunityWe're seeking an experienced Senior Marketing Manager to join our team and drive our marketing strategy forward. As a key member of our team, you'll be responsible for developing and executing a comprehensive marketing strategy that supports our European expansion plans.
You'll lead a team of marketing professionals and collaborate closely with Sales and Business Development to ensure seamless lead management and nurture qualified prospects.
- Develop and execute a data-driven marketing strategy aligned with our business objectives and market expansion goals.
- Lead, mentor, and develop a high-performing marketing team comprising creative, digital, field, and growth marketing specialists.
- Create press releases and manage media distribution.
- Oversee all marketing activities, including digital marketing, content marketing, events, public relations, and account-based marketing (ABM).
- Collaborate closely with Sales and Business Development to ensure seamless lead management and nurture qualified prospects.
To succeed in this role, you'll need:
- A Bachelor's degree in Marketing or a related field.
- 5+ years of experience in B2B SaaS marketing, preferably with a focus on the retail industry.
- Demonstrated success in developing and implementing marketing strategies that drive lead generation and sales growth.
- Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
- Experience with account-based marketing (ABM) and lead nurturing strategies.
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