Senior Marketing Director

2 days ago

Stockholm, Stockholm, Sweden Extenda Retail Full time
About Extenda Retail

Extenda Retail is a leading SaaS provider within retail technology. Our solutions span from cutting-edge Warehouse Management Systems (WMS) and cloud-native POS to unified commerce solutions with machine learning and loyalty solutions.

We own the entire product lifecycle, from vision and creation to implementation and support, offering our clients a comprehensive and seamless experience. We are passionate about helping businesses optimize their operations, improve efficiency, and achieve sustainable growth.

We have a strong market presence in the Nordics and Benelux, and we are now focused on continuing to expand our reach across Europe.

Job Description

As a Senior Marketing Manager, you will lead our marketing strategy forward, driving European expansion plans and ensuring alignment with sales and business development goals.

You will be responsible for developing and executing a comprehensive marketing strategy that increases brand awareness, generates qualified leads, and enables sales growth across Europe through marketing activities.

You will play a key role in positioning our company as a selected vendor of digital retail solutions.

  • Lead, mentor, and develop a high-performing marketing team comprising creative, digital, field, and growth marketing specialists.
  • Create press releases and manage media distribution.
  • Develop and implement a data-driven marketing strategy aligned with our business objectives and market expansion goals.
  • Define and track key marketing KPIs, ensuring continuous improvement and optimization of campaigns.
  • Oversee all marketing activities, including digital marketing, content marketing, events, public relations, and account-based marketing (ABM).
  • Lead ABM initiatives targeting key retail accounts across Europe.
  • Collaborate closely with Sales and Business Development to ensure seamless lead management and nurture qualified prospects.
Requirements

We believe you have:

  • A strong leadership style with the ability to motivate and guide a team.
  • A strategic mindset and a proven ability to develop and execute successful marketing plans.
  • A data-driven approach to decision-making and campaign optimization.
  • Excellent communication and interpersonal skills.

Your skills and requirements include:

  • Bachelor's degree in Marketing or a related field.
  • 5+ years of experience in B2B SaaS marketing, preferably with a focus on the retail industry.
  • Demonstrated success in developing and implementing marketing strategies that drive lead generation and sales growth.
  • Strong understanding of digital marketing channels, including SEO, SEM, social media, and email marketing.
  • Experience with account-based marketing (ABM) and lead nurturing strategies.
  • Excellent project management skills.

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