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Market Director Strategic Growth Leader
1 day ago
The Product & Partner marketing team at Sinch is expanding, and we are seeking a talented Director of Market Strategy and Innovation to lead our market approach and positioning. As a key member of our leadership team, you will build out and lead a team of analysts and practitioners to develop a profound understanding of our market dynamics and buyer behaviors.
You will work closely with senior stakeholders across the business to ensure that our market strategies are robust, and our product narratives are compelling and effective. This role is crucial in shaping and executing Sinch's market strategy, and you will be responsible for running our analyst relations program, competitive intelligence, industry associations, market segmentation, cross-platform narrative, and localization or verticalization of our insights & strategies.
We are looking for someone who can bring a visionary and strategic mindset, yet strong hands-on ability and understanding, willingness to deep dive into details when required. You should have the ability to strike the right balance between being strategic and taking a data-driven approach, while also being dynamic and knowing when enough data is enough.
Main Responsibilities:
- Lead comprehensive market research initiatives to gain insights into market trends, competitor strategies, and customer needs.
- Define and refine market segmentation and buyer personas to effectively target and engage key customer segments.
- Craft and refine our cross-product and platform positioning. Develop compelling narratives that highlight the unique value propositions of Sinch's offerings.
- Provide deep industry expertise to support go-to-market strategies and launch plans. Stay up-to-date with industry trends and developments to ensure our offerings remain competitive.
- Collaborate closely with internal teams, including product management, marketing, and sales, to align strategies and drive execution.
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