Head of Marketing Strategy

6 days ago


Malmo, Skåne, Sweden The British American Tobacco Group Full time

We aim to migrate adult smokers from traditional cigarettes to smokeless alternatives. Our goal is to become a predominantly smokeless business by 2035.

Smokeless Product Features

Our smokeless products offer several key benefits, including:

  • Vapour products: Heat e-liquids to produce a vapour which is inhaled.
  • Heated products: Heat tobacco to generate an aerosol.
  • Modern oral products: Device-free alternatives containing high-quality ingredients.

We have a global presence, with over 46,000 people working across 150+ markets worldwide.



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