Digital Marketing Specialist

6 days ago


Malmo, Skåne, Sweden TN Sweden Full time
About TN Sweden

We specialize in delivering high-quality services that meet the evolving needs of businesses and candidates alike. As a trusted HR Business Partner, we provide expert advice and seamless candidate matching.

Our company has a strong presence in the iGaming industry, particularly within Casino, with offices in Denmark and Malta. We offer fully remote work opportunities for our team members.

Job Overview

The ideal candidate will have extensive experience in affiliate marketing, focusing on Casino, and a passion for driving organic growth through effective SEO strategies.

Key Responsibilities:
  • Develop and execute comprehensive SEO plans to increase organic traffic and improve search engine rankings for our affiliate websites, targeting the Swedish market.
  • Conduct thorough keyword research, competitive analysis, and performance tracking to identify growth opportunities and optimize existing content.
  • Collaborate closely with content creators, designers, and other stakeholders to ensure SEO best practices are integrated into all content strategies.
  • Monitor and analyze website performance using tools like Google Analytics, Search Console, and other SEO-related software to provide actionable insights and recommendations.
  • Stay up-to-date with the latest industry trends, algorithm changes, and best practices in SEO and affiliate marketing, particularly within the iGaming sector.
  • Implement and manage link building and outreach campaigns to enhance domain authority and drive organic traffic.
  • Create and present performance reports, highlighting key metrics and ROI for SEO initiatives to the management team.
  • Manage relationships with external SEO partners, vendors, and agencies as needed.
Requirements:
  • Native Swedish speaker or equivalent fluency, with strong proficiency in English.
  • At least 2-3 years of experience in SEO, specifically within the affiliate marketing sector of iGaming, with a focus on Casino.
  • Proven track record of successfully managing SEO campaigns that drive organic traffic and improve search engine rankings.
  • Strong understanding of SEO tools and analytics platforms (e.g., Google Analytics, SEMrush, Ahrefs).
  • Familiarity with content management systems and basic HTML/CSS is a plus.
  • Excellent analytical skills with the ability to interpret data and translate it into actionable strategies.
  • Strong communication skills, both written and verbal, with the ability to collaborate effectively across departments.
  • Self-motivated, proactive, and able to work independently in a remote environment.


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