Digital Marketing Strategist

3 days ago


Malmo, Skåne, Sweden Resurs Bank Full time
B2B Marketing Manager

Resurs Bank is the leading bank in providing retail finance solutions in the Nordics. We work in a true partnership model with prominent brands like Elgiganten, Mio, Jula, and Åhléns.

We need you to spearhead B2B marketing of our corporate offer in payments and lending.

About the Role

You will take charge of understanding user needs, the competitive landscape, and positioning our products in a highly competitive, increasingly regulated market.

This demands hands-on experience in packaging services for corporate clients and a strong ability to collaborate across commercial, product, and marketing teams.

Your Responsibilities
  • Gathering and synthesizing insights around users, industries, and competitors that exist or need to be established.
  • Clearly positioning our products to stand out and appeal to specific industries.
  • Packaging our products and defining the product content strategy to ensure consistent messaging.
  • Collaborating around enhancement of our go-to-market approach and lead generation process.
  • Defining, implementing, and managing sales-driving campaigns to align with sales goals.
About Us

We are seeking both a visionary marketer and a real doer. You find joy in execution and focus on delivering outcomes.

This is likely not the first time you've faced a challenge like this. You have hands-on experience and have developed strong analytical and strategic thinking skills, with a positive mindset and collaborative nature.

Key Qualities and Experience
  • University degree in business, marketing, or a related field.
  • At least 5 years of experience in B2B marketing, with strong digital expertise.
  • Experience with product marketing and market research.
  • Proven track record of demand generation and exceeding commercial targets.
  • Experience with leading a smaller team towards clear objectives and results, and being the coordinating force between product, commercial, and marketing.
  • Fluency in Swedish and English.
  • Previous experience with tech-intensive and complex products is highly valued.


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