Digital Media Strategist

5 days ago

Malmo, Skåne, Sweden Publicis Full time
Job Overview

We are seeking a highly skilled Digital Media Planner to join our team at Publicis Groupe Media Planner, Digital. As a Digital Media Planner, you will play a key role in shaping successful digital campaigns and driving business growth for our clients.

Main Responsibilities

Our ideal candidate will have a strong background in digital marketing and a proven track record of developing and executing successful digital campaigns. The successful candidate will be responsible for:

  • Planning and Recommendations: Developing data-driven plans for media purchases throughout the customer journey, recommending and planning paid media activations across all digital channels, and collaborating closely with channel specialists to maximize effectiveness in tactical campaigns.
  • Client Advisory and Project Management: Acting as a digital advisor and planner for dedicated clients, maintaining day-to-day contact with clients and internal teams, and handling multiple clients and projects, demonstrating good project and self-management skills.
  • Campaign Implementation and Analysis: Designing, planning, and purchasing digital campaigns spanning various channels, continuously analyzing and evaluating campaign results, and providing actionable recommendations to support clients.
  • Operational Excellence: Managing operational aspects of campaigns and handling various administrative tasks related to campaign and customer work.
Qualifications

To be successful in this role, you will need:

  • 1-3 years of work experience in digital marketing.
  • Knowledge and interest in digital marketing, measurement, and measurement frameworks.
  • Experience in social media and/or programmatic buying is a plus.
  • Academic or relevant post-high school education.

We are looking for a candidate who is:

  • Curious, meticulous, and ambitious with excellent analytical abilities.
  • Keenly interested in technology, digital platforms, and commerce.
  • Data-driven, detail-oriented, and well-organized.
  • A quick learner when it comes to working with and understanding different systems and platforms.
  • Comfortable working independently and adhering to set timeframes.
  • Communicative and open to collaboration.
  • Solution-oriented and open to new methods for achieving goals.
  • Skilled at balancing detailed tactical thinking and long-term objectives.
  • Fluent in both Swedish and English.

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