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AI Content Strategist

2 months ago


Malmo, Skåne, Sweden IKEA Full time
About the Role

We are seeking an experienced AI Content Leader to join our Digital Communications Team within Content Factory. As a key member of our team, you will be responsible for leading the implementation of GenAI tools and platforms across various stages of the creative process.

Key Responsibilities
  • Lead the implementation of GenAI within Content Factory, focusing on people, processes, and technology.
  • Integrate GenAI and automation throughout planning, creative, production, and follow-up.
  • Identify and implement relevant technologies across the creative and production chain.
  • Train and coach creative teams on how to use GenAI in their daily work.
  • Communicate complex AI concepts and strategies clearly and compellingly, building confidence and trust with stakeholders across the organization.
  • Ensure responsible use of AI technologies in creative processes, with the IKEA values as a guiding star.
  • Stay informed about ethical considerations and regulatory guidelines related to AI usage, implementing best practices to mitigate risks and protect both co-workers and consumers.
About the Team

Our team is the voice of IKEA, using words, pictures, and videos to tell the story about IKEA, build our brand, and inspire people with our offer. We bounce ideas back and forth, challenge each other, and are crazy passionate about communication.

What We Offer

This role is a permanent contract and will be located in Malmö, Sweden. You will report to the Digital Communications Manager of Ingka. We work in a hybrid environment, with all the tools needed, and since we think magic happens when we are together in our vibrant office, the majority of our time is spent there.