Global Consumer Insight Manager
4 days ago
About Us
We're Philip Morris ApS, a leading consumer goods company dedicated to delivering a smoke-free future. With a rich history spanning over 200 years, we've transformed our business to build a better tomorrow. Our affiliate, Swedish Match, has been a leader in the industry for generations.
We're committed to innovation and sustainability, working tirelessly to reduce the impact of our operations on the environment. Our goal is to create a healthier and more fulfilling life for everyone, free from the harm caused by smoking.
As a Consumer Journey Senior Specialist, you'll be responsible for designing and improving customer journeys in our Nordic markets. You'll work closely with our team to ensure seamless interactions across all channels, driving customer satisfaction and loyalty.
Your Key Responsibilities
- Consumer Data Analysis: Gather and analyze consumer data from multiple sources to inform product development and deployment strategies.
- Pain Point Identification: Identify consumer pain points, gaps, and opportunities across the entire customer journey.
- Segmentation Strategy Development: Develop targeted marketing campaigns to engage with local consumers, based on global segmentation frameworks.
- Project Brief Creation: Create comprehensive project briefs to drive improvements in consumer journeys and Net Promoter Scores (NPS).
- Channel Consistency Assurance: Ensure uniformity in customer experiences across all online and offline channels.
Requirements
- Education: University degree in Business Management, Marketing, Engineering, or Finance.
- Experience: 5+ years in market research, marketing, or consumer experience, preferably in FMCG or consumer goods companies.
- Skills: Strong analytical thinking, passionate about consumer-centricity, design thinking, and agile ways of working. Proficient in English; knowledge of Scandinavian languages is an asset.
Join Our Team
- Career Growth Opportunities: Take ownership of your career growth, experiment, and explore new opportunities.
- Inclusive Culture: Be part of a diverse and inclusive team that values diversity and promotes equal opportunities.
- Flexible Working Arrangements: Enjoy hybrid working, balancing office time with remote work, as needed.
- Career Advancement: Pursue your ambitions, develop new skills, and progress within a global business.
- Social Responsibility: Contribute to our mission of delivering a smoke-free future, making a positive impact on society.
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