Nordic Consumer Insights Specialist
4 days ago
Nordic Consumer Insights Specialist
We're seeking a highly analytical individual to lead our consumer insights efforts in the Nordic region. As a Nordic Consumer Insights Specialist, you will be responsible for developing powerful consumer insights and designing a target consumer experience.
Your Key Responsibilities:
- Aggregating consumer data from multiple sources to develop powerful insights and design a target consumer experience.
- Identifying and prioritizing consumer pain points, gaps, and opportunities across the entire consumer journey.
- Optimizing local consumer segmentation based on global segmentation for IQOS, Snus, and Nicotine Pouches, and defining meaningful local consumer propositions.
- Defining project briefs to improve relevant parts of the consumer journey across channels and overall Net Promoter Scores.
- Establishing guidelines and monitoring consistency of the omni-channel consumer experience across all channels.
- Providing input on content development to ensure customer appreciation across the entire customer lifecycle.
About Us:
We're a leading company in the industry with over 200 years of experience. We're committed to delivering a smoke-free future and need professionals like you to join us.
Requirements:
- University degree or equivalent in Business Management, Marketing, Engineering, or Finance.
- At least 5 years of experience in market research, marketing, or consumer experience, preferably in FMCG or other consumer goods companies.
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