Nordic Consumer Experience Lead
4 days ago
About Us
At Philip Morris ApS, we're on a mission to deliver a smoke-free future. With over 200 years of experience in the industry, we've transformed our business to build a better tomorrow. Our affiliate, Swedish Match, has been a leader in consumer goods for generations.
We're not just about products; we're about people. We believe that every individual deserves a healthy and fulfilling life, free from the harm caused by smoking. That's why we're committed to innovation and sustainability, working tirelessly to reduce the impact of our operations on the environment.
As a Consumer Journey Senior Specialist, you'll play a vital role in shaping the future of consumer experiences in our Nordic markets. You'll work closely with our team to design and improve customer journeys, ensuring seamless interactions across all channels.
Your Key Responsibilities
- Data-Driven Insights: Aggregate consumer data from multiple sources to inform product development and deployment strategies.
- Consumer Pain Point Identification: Analyze consumer feedback and behavior to identify areas for improvement in our products and services.
- Segmentation Strategy: Develop targeted marketing campaigns to engage with local consumers, based on global segmentation frameworks.
- Project Briefs: Create comprehensive project briefs to drive improvements in consumer journeys and Net Promoter Scores (NPS).
- Channel Consistency: Ensure uniformity in customer experiences across all online and offline channels.
Our Ideal Candidate
- Education: University degree in Business Management, Marketing, Engineering, or Finance.
- Experience: 5+ years in market research, marketing, or consumer experience, preferably in FMCG or consumer goods companies.
- Skills: Strong analytical thinking, passionate about consumer-centricity, design thinking, and agile ways of working. Proficient in English; knowledge of Scandinavian languages is an asset.
Why Join Us?
- Shape Your Future: Take ownership of your career growth, experiment, and explore new opportunities.
- Inclusive Culture: Be part of a diverse and inclusive team that values diversity and promotes equal opportunities.
- Flexibility: Enjoy hybrid working, balancing office time with remote work, as needed.
- Career Advancement: Pursue your ambitions, develop new skills, and progress within a global business.
- Social Responsibility: Contribute to our mission of delivering a smoke-free future, making a positive impact on society.
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