Senior Consumer Experience Lead
4 days ago
Delivering a Smoke-Free Future
Swedish Match, an affiliate of PMI, is a leader in the industry with over 200 years of experience. We're transforming our business to build a smoke-free future, and we need experts like you to join us.
In the Nordic region, we have a talented team of 1,600 employees from various functions and teams, working together to achieve our vision. Our mission is to collaborate and deliver a smoke-free Nordics.
Your Key Responsibilities:
- Aggregating consumer data from multiple sources to develop powerful insights and design a target consumer experience.
- Identifying and prioritizing consumer pain points, gaps, and opportunities across the entire consumer journey.
- Optimizing local consumer segmentation based on global segmentation for IQOS, Snus, and Nicotine Pouches, and defining meaningful local consumer propositions.
- Defining project briefs to improve relevant parts of the consumer journey across channels and overall Net Promoter Scores.
- Establishing guidelines and monitoring consistency of the omni-channel consumer experience across all channels.
- Providing input on content development to ensure customer appreciation across the entire customer lifecycle.
About Us:
We're a global business with a unique culture that values diversity, inclusivity, and collaboration. We offer endless opportunities for growth and development, as well as the flexibility to work from home.
Requirements:
- University degree or equivalent in Business Management, Marketing, Engineering, or Finance.
- At least 5 years of experience in market research, marketing, or consumer experience, preferably in FMCG or other consumer goods companies.
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