Global Social Media Strategist

4 weeks ago


Uppsala, Uppsala, Sweden Thermo Fisher Scientific Full time
Job Title: Global Social Media Strategist

Thermo Fisher Scientific is seeking a highly skilled Global Social Media Strategist to join our team. As a key member of our Digital Strategy team, you will be responsible for developing and executing a comprehensive social media strategy that drives business growth and engagement.

Key Responsibilities:
  • Develop and implement a global social media strategy that aligns with our business objectives
  • Lead the development of measurable goals and targets for our social media program
  • Optimize and level up our social media program to ensure flawless execution and exceptional results
  • Collaborate with regional teams to implement, track, and enhance ad campaigns and continuous content creation
  • Provide training to regional teams on channel and ad maintenance, community management, and reporting
  • Deliver reporting and insights to drive optimization efforts
  • Collaborate with the wider team to optimize ongoing social media content and ads by sharing insights on content performance
  • Host quarterly power hours and participate in regional team check-ins to share insights and plan follow-up activities
  • Proactively manage channel and on-site performance, identifying trends in data and turning them into actionable insights
  • Effectively manage the global budget by accurately forecasting spend, documenting actuals, and providing data-driven recommendations on investment and allocations
Requirements:
  • A minimum of a Bachelor's degree in a relevant field is required, with a preference for a BS degree or equivalent experience
  • 3+ years of social media and digital marketing experience
  • Consistent track record in building, implementing, and scaling impactful social media programs for both B2C and B2B audiences
  • Experience using data and metrics to measure impact and drive improvements
  • Proficiency in using various social media platforms, including Meta Ads Manager, Instagram, Twitter, YouTube, Google Ads, and LinkedIn Campaign Manager
What We Offer:
  • A competitive salary range of $83,000-$111,000 based in Massachusetts
  • A variable annual bonus based on company, team, and/or individual performance results
  • A comprehensive Total Rewards package, including national medical and dental plans, employee assistance and family support programs, paid time off, paid holidays, paid parental leave, accident and life insurance, short- and long-term disability, retirement and savings programs, and an Employee Stock Purchase Plan


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