Global Social Media Strategist
4 weeks ago
Thermo Fisher Scientific is seeking a highly skilled Global Social Media Strategist to join our team. As a key member of our Digital Strategy team, you will be responsible for developing and executing a comprehensive social media strategy that drives business growth and engagement.
Key Responsibilities:- Develop and implement a global social media strategy that aligns with our business objectives
- Lead the development of measurable goals and targets for our social media program
- Optimize and level up our social media program to ensure flawless execution and exceptional results
- Collaborate with regional teams to implement, track, and enhance ad campaigns and continuous content creation
- Provide training to regional teams on channel and ad maintenance, community management, and reporting
- Deliver reporting and insights to drive optimization efforts
- Collaborate with the wider team to optimize ongoing social media content and ads by sharing insights on content performance
- Host quarterly power hours and participate in regional team check-ins to share insights and plan follow-up activities
- Proactively manage channel and on-site performance, identifying trends in data and turning them into actionable insights
- Effectively manage the global budget by accurately forecasting spend, documenting actuals, and providing data-driven recommendations on investment and allocations
- A minimum of a Bachelor's degree in a relevant field is required, with a preference for a BS degree or equivalent experience
- 3+ years of social media and digital marketing experience
- Consistent track record in building, implementing, and scaling impactful social media programs for both B2C and B2B audiences
- Experience using data and metrics to measure impact and drive improvements
- Proficiency in using various social media platforms, including Meta Ads Manager, Instagram, Twitter, YouTube, Google Ads, and LinkedIn Campaign Manager
- A competitive salary range of $83,000-$111,000 based in Massachusetts
- A variable annual bonus based on company, team, and/or individual performance results
- A comprehensive Total Rewards package, including national medical and dental plans, employee assistance and family support programs, paid time off, paid holidays, paid parental leave, accident and life insurance, short- and long-term disability, retirement and savings programs, and an Employee Stock Purchase Plan
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Uppsala, Uppsala, Sweden Thermo Fisher Scientific Full timeThe Social Media Strategist will have the opportunity to drive and optimize the global social program for the ImmunoDiagnostics Division (IDD). This role will enable the candidate to showcase their expertise in social media strategy and execution, reporting and data analysis, and relationship management.This role is part of IDD's Global Downstream Marketing...
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