Global Social Media Strategist, Digital Marketing Expert
4 weeks ago
The Social Media Strategist will have the opportunity to drive and optimize the global social program for the ImmunoDiagnostics Division (IDD). This role will enable the candidate to showcase their expertise in social media strategy and execution, reporting and data analysis, and relationship management.
This role is part of IDD's Global Downstream Marketing organization, within the Digital Strategy team. The successful candidate will lead the global social strategy, developing measurable goals and targets that showcase the effectiveness of the social media program.
Key responsibilities will include:
- Optimizing and leveling up the social media program, ensuring flawless execution and exceptional results.
- Collaborating with regional teams to implement, track, and enhance ad campaigns and continuous content creation.
- Becoming the go-to expert on all social media platforms, strategies, techniques, and current trends.
- Providing training to regional teams on channel and ad maintenance, community management, and reporting.
- Delivering reporting and insights to drive optimization efforts.
- Collaborating with the wider team to optimize ongoing social media content and ads by sharing insights on content performance.
- Hosting quarterly power hours and participating in regional team check-ins to share insights and plan follow-up activities.
- Proactively managing channel and on-site performance, identifying trends in data and turning them into actionable insights.
- Effectively managing the global budget by accurately forecasting spend, documenting actuals, and providing data-driven recommendations on investment and allocations.
Requirements:
- A minimum of a Bachelor's degree in a relevant field.
- 3+ years of social media and digital marketing experience.
- Consistent track record in building, implementing, and scaling impactful social media programs.
- Experience using data and metrics to measure impact and drive improvements.
- Proficiency in using various social media platforms.
Knowledge, skills, & abilities:
- Demonstrated success working on multidisciplinary teams and collaborating in an international environment.
- Strong attention to detail and organizational skills.
- Excellent communication skills, both written and verbal.
- Resourceful and able to independently drive performance while juggling multiple projects and tight deadlines.
- Ability to effectively communicate social media performance to peers and executive leadership.
- Experience collaborating with agencies and vendors as needed.
Compensation and Benefits:
The salary range estimated for this position based in Massachusetts is $83,–$111, with a comprehensive Total Rewards package that includes:
- A choice of national medical and dental plans, and a national vision plan.
- Employee assistance and family support programs.
- At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave, and short- and long-term disability in accordance with company policy.
- Retirement and savings programs, including a 401(k) retirement savings plan and an Employee Stock Purchase Plan (ESPP).
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