Digital Marketing Strategist
1 month ago
About MyCamper:
MyCamper is a leading campervan sharing platform operating in Sweden, Norway, Finland, Denmark, and Switzerland. Our mission is to make camping accessible to everyone, promoting sustainability and adventure.
With a focus on innovative growth methodologies and a modern tech stack, we're constantly pushing the boundaries of what's possible in digital marketing. As a Growth Marketing Manager at MyCamper, you'll play a crucial role in driving customer acquisition efforts and maximizing marketing effectiveness.
Job Summary:
We're seeking an experienced Growth Marketing Manager to join our dynamic team. In this role, you'll design, manage, and optimize digital marketing campaigns across channels, leveraging data to inform decisions and identify growth opportunities that align with our business goals.
Key Responsibilities:
- Lead customer acquisition through paid social media campaigns and other channels like search or display advertising, managing budgets effectively
- Develop, test, and implement creatives for performance marketing channels regularly, exchanging non-performing assets bi-weekly to improve CACs
- Collaborate with freelancers and/or agencies to create engaging creatives and enhance MyCamper's visual language and messaging
- Optimize conversion rates of landing pages using structured experiments
- Analyze and report campaign performance using common BI and analytics tools, sharing insights within the company
- Establish a scalable system for influencer collaborations, ensuring an ongoing inflow of new content and creating brand awareness among target audiences
Requirements:
- 4-7 years of experience in growth marketing, preferably with a focus on paid social media
- Proven experience in creating and testing new ad creatives, adapting them to different channels with internal and external resources
- Strong analytical skills to evaluate performance, take data-driven decisions, and report campaign results
- Proficient in English and at least one market language (German, French, Swedish, Norwegian, Finnish, Danish)
Nice to Have:
- Knowledge of SEA and SEO is a plus
- Experience with AI solutions to improve marketing effectiveness
- Category B driving license
Benefits:
- Chance to shape a fast-growing international tech startup and become part of MyCamper's success story
- Flat hierarchies in a motivated, dynamic, and ambitious team across 3 locations
- Regular international team events in one of our locations
- 4 weeks working from anywhere and 40% home office
- 50% discount on camper rentals through MyCamper
- 5000 SEK perks budget per year for education or personal health
Estimated salary range: 70,000 - 100,000 SEK per annum, depending on experience and qualifications. Apply now to discuss further