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Digital Transformation Director, Customer Experience Innovation

1 month ago

Uppsala, Uppsala, Sweden Galderma Full time

Job Overview

As a Digital Transformation Director, Customer Experience Innovation at Galderma, you will lead the discovery, implementation, and continuous improvement of our Customer and MarTech platforms. This includes global customer engagement technology and digital applications that enable best-in-class Digital Initiatives and Marketing Automation for marketing and business partners.

This role is responsible for the full service, operation, and delivery of Galderma's Digital Customer Engagement Technology Application Portfolio.

Main Responsibilities

  • Manage audience enablement for marketing, sales, and service end-points, including system connectivity, data refreshes, and ongoing optimizations.
  • Develop, implement, and document requirements, business rules, workflows, and processes for marketing automation tools.
  • Track product adoption, system performance, unnecessary redundancies, and value delivered through marketing technology.
  • Oversight of new technology implementations, including timelines, coordination with the PM team and implementation partners/vendors, and management of critical deliverables.
  • Lead cross-functional teams to design, implement, and manage marketing automation tools, templates, and reporting.
  • Plan and lead stakeholder meetings to gather requirements and understand business campaign objectives and engagement.
  • Collaborate with various teams to understand individual and macro needs, outcomes, and value and ensure roadmaps are aligned to those needs, outcomes, and value.
  • Vendor sourcing, RFPs, and coordination with the legal department for all legal, data governance, and compliance requirements for marketing technology.
  • Build and strengthen a team that implements and supports the business technology enabling the commercial Galderma organization.
  • Provide management, leadership, and mentoring to Commercial IT Marketing Technology direct reports.
  • Communicate effectively with technical and non-technical stakeholders.

Skill Requirements

  • A strong experience as a people-manager in Marketing Technology Systems in a fast-paced environment.
  • Effective experience in digital marketing (more on the Tech side) with hands-on experience implementing and ongoing product ownership.
  • Extensive knowledge of marketing automation platforms, customer data platforms, data warehousing, personalization enablement, and data-driven marketing principles.
  • Expertise in audience creation, journey configuration, data feed integrations, and A/B testing best practices with leading marketing cloud platforms like Salesforce and Adobe.
  • Experience leading digital commerce with an omnichannel mindset.
  • Experience working with and directing external agencies and consultants.
  • Strong working experience with a variety of Marketing technologies.
  • Experience with Salesforce systems.
  • Ability to influence senior leaders and help in making well-reasoned decisions.

Benefits and Opportunities

  • You will work for an organization that embraces diversity & inclusion and believes in delivering better outcomes by reflecting the perspectives of our diverse customer base.
  • You will receive a competitive compensation package with bonus structure and extended benefit package.
  • You will be able to work in a hybrid work culture.
  • You will participate in feedback loops, during which a personalized career path will be established.
  • You will join a growing company that believes in ownership from day one where everyone is empowered to grow and take on accountability.

Salary Estimate: $170,000 - $220,000 per year.