Loyalty Business Expert

2 days ago


Stockholm, Stockholm, Sweden H&M Group Full time
Job Description

The CRM and Marketing Director will lead our global loyalty program efforts, developing and implementing a customer-centric loyalty strategy. This role is pivotal in driving customer engagement and loyalty through strategic CRM initiatives.

You will be responsible for setting clear goals, ensuring data-driven decision-making, and maintaining a unified view of the profitable customer.

  • Loyalty Program Development: Develop and implement a global loyalty program, including strategy development and execution.
  • Team Leadership: Lead a team of experts, including Loyalty Business Experts, Email and Push Specialists, and a CRM team. Ensure clear roles, responsibilities, and quarterly goals for team members.
  • Cross-Functional Collaboration: Collaborate with cross-functional teams to ensure strong communication and alignment on customer-facing initiatives.


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