Senior Marketing Lead

4 days ago


Stockholm, Stockholm, Sweden FwB Agency Full time

FwB Agency is a leading creative full-service agency specializing in the development of innovative marketing campaigns that drive business growth.

About Our Team

We have a talented team of marketers who excel at crafting compelling marketing stories that drive results for our clients.

Job Role

We are seeking a Head of Marketing to lead our marketing efforts, developing and executing creative marketing campaigns that drive client success.

This role combines strategic thinking with hands-on execution, supporting clients across industries in launching impactful marketing initiatives across various channels.

Key Responsibilities
  • Campaign Execution:
    • Develop, oversee, and execute marketing campaigns for clients across channels, ensuring alignment with client objectives, KPIs, and the latest industry trends.
    • Integrate media planning and buying into marketing strategies, optimizing channel selection to maximize impact and ROI.
  • Media Buying:
    • Develop comprehensive media plans, including paid, earned, and owned media, to amplify campaign reach and effectiveness.
    • Collaborate with media partners and vendors to negotiate placements, rates, and value-added opportunities.
    • Stay current on media trends, tools, and platforms, applying insights to enhance client outcomes.
  • Client Advisory:
    • Act as the primary marketing advisor for clients, building and nurturing strong relationships.
    • Present marketing plans clearly and persuasively, ensuring buy-in from stakeholders.
    • Proactively communicate campaign progress, results, and recommendations, aligning client expectations with achievable goals and high-impact solutions.
    • Lead and collaborate with cross-functional teams — including strategists, creatives, project leaders, and coordinators — to ensure cohesive campaign development and seamless execution across channels.
  • Performance Metrics:
    • Own and oversee performance metrics, analyze data, and provide regular reports to clients, identifying opportunities for growth and optimization.
  • Industry Insights:
    • Stay up-to-date with industry trends, social media updates, and best practices, incorporating these insights into client strategies to maintain a competitive edge.


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